You should choose both a sports organisation or event that is large enough to have a major…

You are required to write a 2500-word individual case study on a Sport Organisation or major sports event and one of its major sponsors (top tier). This is worth 40% of your overall mark.
You should choose both a sports organisation or event that is large enough to have a major sponsor. Avoid choosing sports governing bodies such as FINA, FIBA, FIFIA, FIA etc. Please validate your choice with the subject coordinator should you be in any doubt.
The organisation cannot be the same as Assessment Task 4.
Instructions:
Your case study should include:
A brief summary of the sport organisation. Tip: Do more than rewrite the club’s website ‘About’ page.
Complete a SWOT on the sports organisation
Market Positioning – Sponsee and Sponsor
Audience / Fan base of Sponsee vs Sponsor Target Market
Values and Brand Attributes – what are they? Do they match?
Create a plausible ‘Schedule of Benefits’ & ‘Term Sheet’
Do not write an Introduction or Conclusion
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You are required to write a 2500-word individual case study on a Sport Organisation or major sports event and one of its major sponsors (top tier). This is worth 40% of your overall mark. You should choose both a sports organisation or event that is large enough to have a major sponsor. Avoid choosing sports governing bodies such as FINA, FIBA, FIFIA, FIA etc. Please validate your choice with the subject coordinator should you be in any doubt. The organisation cannot be the same as Assessment Task 4. Instructions: Your case study should include: A brief summary of the sport organisation. Tip: Do more than rewrite the club’s website ‘About’ page. Complete a SWOT on the sports organisation Market Positioning – Sponsee and Sponsor Audience / Fan base of Sponsee vs Sponsor Target Market Values and Brand Attributes – what are they? Do they match? Create a plausible ‘Schedule of Benefits’ & ‘Term Sheet’ Do not write an Introduction or Conclusion Assessment Task 5 Grading Criteria IndustryHigh DistinctionDistinctionSatisfactoryBelow ParSport Org Summary & SWOTMarket PositioningAudience & Target MarketValues & Brand AttributesTerms & Benefits Schedule Sponsor ObjectivesRevenue GrowthDevelopment of IdeasSyntax, Spelling & GrammarAcademic References

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