you are a student majoring in health services management. It is your last semester in the program, and your internship site is a hospital that would like to use social media to brand the hospital, increase public awareness on its cancer centers national ranking in US News and World Reports best hospitals report for 2013, and elaborate on the hospital’s healthcare initiatives and its leadership in providing excellent healthcare ( see htt://healthnews.com/best-hospitals/rankings/cancer). You are asked to create a plan that utilizes social media to publicize and humanize the hospitals excellence.As you plan, examine the social media sites of other hospitals (e.g., mayo clinics social media site at http://socialmedia.mayoclinic.org). Also consider who your organization is and identify its goals and how social media may be a tool that fits with its mission an might help meet those goals. Prepare an expense budget that reflects the social media tools you will use to enhance communication (e.g., consider video costs to showcase heartfelt testimonials by cancer survivors or plan an open house at the cancers center and publicize it via social media) last, how would you evaluate your plans success?
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