Writing Assignment

Read the following article from the Wall Street Journal:

Wells, Georgia, and Betsy Morris. “Snap Brings Camera into Focus as Social Messaging Tool; Company Bought a Series of Companies Specializing in Computer Vision, Augmented Reality.” Wall Street Journal (Online)Feb 27 2017. 

In a one-page, single spaced paper, answer the following questions:

  • Describe the strategic direction of each of the three social networking platforms discussed in the article (Snap, Facebook, and Twitter)?
  • Which of these three strategies seems the most promising to you?  Why?
  • How did Snap differentiate itself when they launched?  Why was that difference important to users?
  • What enhancements have they made?  Why have these been important to users?  advertisers?  Why is it important to appeal to both users and advertisers?

As I grade this assignment, I will be looking for the following:

  • Your ability to describe the variety of strategies being pursued by the three social media platforms.
  • Your ability to develop a thesis statement about which one is the most promising and back it up.
  • Your understanding of how Snap differentiated itself from other platforms and how they have enhanced the platform
  • Your understanding of the importance of appealing to both users and advertisers
  • Professional Communication, spelling, and grammar
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