Wk 4 – Apply: Signature Assignment: Project Plan

Air BnB
Assignment Content
A project plan is based on research and organizational goals. Project Plan Example attached.
Use the Project Plan Template and the business needs identified in your Week 3 Balanced Scorecard (attached)to:
Develop the project objectives.
Explain what operational steps will be taken to achieve your stated objectives.
Identify the responsible person(s) for each operational step.
Outline a timeline for each operational step.
Justify the choices you made in your project plan in a 525- to 700-word response on the Project Plan Template.
Note:Review your chosen organization in the Case Studies folder on the main course page in Blackboard.
Cite any sources according to APA guidelines.
businessPhoenix
ATTACHED FILE(S)
BUS/475 v11
Project Plan
BUS/475 v11
Page 2 of 2
Project Plan Template
Project Title:
Project Objectives:
· [List project objective]

Operational Step

Responsible Person

Timeline

· [List project objective]

Operational Step

Responsible Person

Timeline

· [List project objective]

Operational Step

Responsible Person

Timeline

Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
BUS/475 v11
Balanced Scorecard Template
BUS/475 v11
Page 4 of 4
Balanced Scorecard for Air BnB
Background
This balanced scorecard contains the objectives applicable by Air BnB to generate better sales operations.
Scorecard Areas

Financial Objectives

Measures

Targets: Timeline/ Metrics

Increase direct bookings

Total Revenue

Increase by 5 % in the first quarter

Increase mobile application conversion rate

Return on IT investment

Increase by 20% in the second quarter

Increase reservations

Better profit projections

Attain over 40% margin of reservations in two months

Customer Objectives

Measures

Targets: Timeline/ Metrics

Customer retention

Provide a homely experience while at the Air BnB locations

Generate above 70% customer satisfaction rating

To offer a booking platform with a high degree of usability

Work with experienced Information Technology (IT) experts

Promote more than a 5% increase in bookings within 4 months of operation

All Air BnB employees to get trained on appropriate communication

Increase in overall satisfaction

Promote more bookings every day

Internal Business
Process Objectives

Measures

Targets: Timeline/ Metrics

Brand awareness

Use of advanced advertising methods

Increase Air BnB bookings by 10% within the first year

Improvement in employee satisfaction

Training employees to conform to current hotel management techniques

Promote a 4% increase in weekly employee reviews

Ensure guests feel at home

Purchasing of familiar items for the houses

Increase booking rate by 20% in the first year

Learning and Growth Objectives

Measures

Targets: Timeline/ Metrics

Manage employee turnover

Facilitate employee needs as they meet the company’s capability

Reduce turnover by 5% in the first year

Remarket to satisfied guests

Ensure the high-quality experience gets attained again

Promote better sales projections

Tweaking the user experience of the mobile app and website

Generate better usability

Increase profitability every work while in operation

Explanation of the Objectives
Air BnB can apply high commitment in its human resource operations to ensure engagement among all its participants by connecting with the internal business process objectives (Boon et al., 2019). The purposes mentioned above are imperative to validate profitability operations that can get managed for the company. In terms of brand awareness, ensuring a large audience knows the company’s operations is applicable to ensure smooth operations and connecting with guests. Improving employees’ satisfaction at Air BnB is related to the procedures involved in managing the entire customer service process. The technique involved in ensuring all guests feel at home is valid for the required service delivery in the whole company. The timelines mentioned are attainable since Air BnB already has a large market for its operations.
Regarding improving customer objectives, all the purposes mentioned are suitable for adequate growth. Customer retention is appropriate for employee experience since the Air BnB locations are in diverse areas. Employees conversant with research can ensure proper growth after dealing with permissible technological operations in the platform. It can be possible to always advertise suitable locations to customers after generating a detailed approach to working with the Air BnB locations’ unique arrangements. The operations used in the Air BnB customer service department are all connected to all participants and corresponding objectives (MOLOCO, 2022). Experienced employees can ensure this capability so that the company can provide guests with the required amenities. Performance appraisal can be conducted for all company departments to ensure guests always feel at home.
In terms of learning and growth objectives, Air BnB can manage employee turnover to prevent exposure to sessions where there can be no work done. This is highly imperative in ensuring management of the hotel since the employees would already know about the guests’ behaviors and thus generate operational techniques for remarketing the high-quality services (Rubel et al., 2018). Since Air BnB users book homes online, tweaking the user platforms is the best method to validate authentic guest experience so that they shall never miss out on any experience required from the system. Better usability is possible for the design, and thus this enhances a required structured approach for dealing with work operability, and then guests experience a high usability score.
References
Boon, C., Den Hartog, D., & Lepak, D. (2019). A Systematic Review of Human Resource Management Systems and Their Measurement.Journal Of Management,45(6), 2498-2537. doi: 10.1177/0149206318818718
MOLOCO. (2022). The Airbnb Marketing Strategy: Helping Guests Feel Right at Home. Retrieved 7 June 2022 from https://www.moloco.com/en/blog/the-airbnb-marketing-strategy-helping-guests-feel-right-at-home.
Rubel, M. R. B. R., Rimi, N.N., Yusliza, M., & Kee, D. M. H. (2018). High commitment human resource management practices and employee service behaviour: Trust in management as mediator, IIMB Management Review, (30), 4, 316-329, https://doi.org/10.1016/j.iimb.2018.05.006.
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
BUS/475 v11
Project Plan Example
BUS/475 v11
Page 2 of 2
Project Plan Example
Project Title: Desert Taco Opportunity
Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, you’ve determined that there is an opportunity to increase your organization’s customer base through the introduction of desert tacos in your food truck menu.
Project Objectives
Identify the top three potential customer groups for this opportunity and describe their characteristics and preferences.

Operational Step

Responsible Person

Timeline

Review the organization’s customer database to determine potential customer groups

Leo (Market Research Manager)

9/30 (1 week)

Identify the top 3 groups to target based on volume, brand loyalty, and location

Betty (Director of Marketing)

10/7 (2 weeks)

Survey customers regarding food preferences and potential menu items

Tom (Customer Service Representative)

10/21 (4 weeks)

Share customer feedback with inventory and operational teams

Betty/Tom

10/28 (5 weeks)
Determine the top 5 locations and times to complete a pilot study with your test market.

Operational Step

Responsible Person

Timeline

Review sales data to determine peak sales opportunities by location

Jim (Director of Sales)

9/30 (1 week)

Identify the top 5 locations in which to conduct the desert taco pilot

Jim

10/7 (2 weeks)

Create marketing collateral and social media communications to promote the desert taco pilot

Oliver (Media Relations Manager)

10/21 (4 weeks)

Provide expected volume and product information for the inventory team

Jim

10/7 (2 weeks)
Estimate the required inventory and supply chain needs necessary to support the desert taco pilot.

Operational Step

Responsible Person

Timeline

Based on expected customer volume, locations, and times, determine the product inventory required to support the pilot.

Louise (Controller)

10/14 (3 weeks)

Source supply companies and obtain product pricing quotes and delivery timelines.

Louise

10/21 (4 weeks)

Determine shipment and storage needs to support the pilot.

Louise and Ben (Operations Manager)

10/21 (4 weeks)

Purchase product for the pilot and arrange transportation to support the desert taco pilot at the various locations.

Louise

10/28 (5 weeks)
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.

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