week 1 evaluation

Assignment Content

Health care marketing requires a different approach than other industries. In this assignment you will review current health care marketing and how it has evolved in the past 50 years, as well as how health care marketing compares to other industries. This will give you the necessary background knowledge to understand what impact competitive, regulatory, technological, and environmental changes have on health care marketing.

Research the following:

Identify different events or shifts in our health care system within the past 50 years that have led to a change in health care marketing.
Identify marketing ads for one health care-based company and one non-health care-based company, such as from the automotive or cellular phone industries, from the past 50 years.
Select 1 marketing ad for a health care-based company and 1 marketing ad for a non-health care-based company from the past 50 years.

Write a 350- to 700-word reflection that details the changes in health care marketing that have occurred in the past 50 years and why these changes occurred. Your reflection will include a discussion around the similarities and differences of health care and non-health care marketing based on the ads you selected. Your reflection should:

Describe how health care marketing has changed since the 1970s.
Describe current health care marketing.
Identify advantages of health care marketing for an organization and its consumers.
Discuss whether you consider marketing an appropriate practice in health care.
Identify similarities and differences between health care marketing and marketing in other industries.
Review the ads you selected (health care and non-health care ad) and identify 2 similarities and 2 differences between the marketing in a health care company versus a non-health care company.
Consider readings related to the 4Ps of marketing.
Identify how you think health care marketing will change in the next decade.
Cite 2 peer-reviewed, scholarly, or similar references.

Format your assignment according to APA guidelines.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more