Webster MRKT5000 midterm exam/Webster MRKT5000 midterm exam

  
Question 1 
Marketing is the Process of:
promoting products through personal selling and advertising to facilitate satisfying exchange relationships
creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers in a dynamic environment
delivering a standard of living to a society
creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm’s objectives
focusing on the customer’s needs
Question 2 
The focal point of all marketing activities is:
products
target markets
customers
sales
profits
Question 3 
A target market
involves a large numbers of customers
is a specific group of customers on whom a company focuses its marketing efforts
already has several competitors vying for the customers’ business
is the same as the saleperson’s client list
is a customer group that includes persons with similar demographic characteristics
Question 4 
The marketing mix
consists of a target market
is difficult for an organization to control
directly affects the marketing environment
focuses mainly on selling activities and advertising decisions
includes product, distribution, promotion, and pricing decisions
Question 5 
A physical, concrete product you can touch is a(n)
good
service
idea
concept
philosophy

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