unit 5- marketing

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BSAD394 Marketing

Unit 5 Brief Writing Activity – Ad Effectiveness
Description
For this brief written assignment, you will analyze of the effectiveness of three provided
advertisements.
Instructions
View each of the three print ads below. For each ad, prepare a brief analysis in which you:
1. Determine the category of the ad (institutional advertising, product advertising,
comparative advertising, etc.)AND
2. Define how the company could measure the effectiveness of the ad.
Requirements:
 Prepare a quality, substantive paper that addresses the objectives of the assignment
and the expectations set forth in the grading rubric.
 A minimum of  500 words excluding the title page and references is required.
 Support your analysis with a minimum of three scholarly and/or professional sources
that have been published within the past 5 years.
 Use APA format for sources, but full APA formatting is not required for the paper.
o Refer to APA Style and the Online Writing Center resources in Academic
Resources for guidance citation formatting.
 Note: An abstract, introduction, and conclusion are not required for this assignment.
Ad 1

BSAD394 Marketing

Ad 2

BSAD394 Marketing

Ad 3

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  • 12 pt Arial/Times New Roman
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  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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