ACOMPREHENSIVE APA analysisincluding knowledge you gained from the Read and Attend throughout the course (including Unit 5) to address the questions and statements below.
· 1200 words MINIMUM (not including cover/reference pages)
· A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format. Do not self-plagiarize from the previous weeks.
· Select a Fortune 500 company from
· Research the company’s most recent annual report. You might find easy access to your company’s annual report at
· Identify background information on the company, including the company name, ticker (stock) symbol, GICS Sector, and GICS Sub Industry.
· Summarize the products the company produces and sells, and who their target customers are.
· Describe factors that could shift the demand curve for the company’s product(s) (see the risk factors discussed in the K-10).
· Describe factors that could shift the supply curve for the company’s product(s) (see the risk factors discussed in the K-10).
· Describe whether the company’s product(s) would be expected to have an elastic demand or inelastic demand.
· Discuss the firm’s profitability with an explanation of the difference between accounting profit and economic profit.
· Examine the costs the company incurs and discuss whether the majority of costs are fixed or variable in nature.
· Describe the market structure that best describes the market the firm is in.
· Analyze how the market structure affects the profitability and pricing power of the firm.
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