treatment

Art
ATTACHED FILE(S)
The treatment provides the client with a description of what will be seen in the final project. Why is it important to examine both the PNA and the content outline when creating the treatment? How do you combine the information provided in both documents? Does either document affect the approach you take to the final project? How?
An example for a classmate
It’s important to review the PNA and content outline when creating the treatment as they are building blocks for the larger project. As the textbook states, the PNA breaks down the problem that needs to be solved and how this video will be the solution for the targeted audience. While the content outline answers more details of the project itself, answering who, what, when, where, why, how, and benefits/drawbacks. Finally, the treatment breaks down the scenes of the video in a narrative format before the script is created.
It’s important to utilize the PNA and content outline when creating the treatment because they help provide the context for the video. The PNA will answer what the problem is and who this video is for. While the outline gives the foundation of details the treatment, and eventually the script, should include. Without using these two items to create the treatment, the scenes in the narrative can start to veer off course and not solve the original problem.
You combine both documents into the treatment by utilizing the audience information from the PNA to make sure you’re appealing to the desired group while also solving the listed problem. The content outline helps provide the research information to create the treatment’s basic storyline.
I believe both documents affect the approach I’d take to the final project since they are the “why” this specific project is being made. Without the PNA and content outline, there is no basis for why the video is needed and what it will provide its audience. With these documents creating the foundation, the final project’s objective becomes a lot clearer and easier to create.
1
Topic of the Project: Reducing Obesity in the Black Population of Philadelphia
A. Introduction
i. Problem Statement: Apart from tobacco use, obesity is one of the leading causes of disabilities and death in Philadelphia (Marks & Lavizzo-Mourey, 2012). It has been battling obesity for the longest time possible, especially among Blacks or Hispanics.
ii. The population of focus: Fifty communities within Philadelphia
iii. Thesis Statement: Most of the Blacks in Philadelphia are suffering from obesity. This paper seeks to establish the most applicable ways to reduce obesity in the Black population of Philadelphia.
B. Background of the Project
i. Factual Information
· Philadelphia has a population of over 1.5 million people. Out of this population, approximately 68% of adults and 41% of the youths are obese (Robbins et al., 2012).
· Additionally, the most affected race with obesity is the Blacks. For instance, approximately 70% of the youths in North Philadelphia, primarily the Blacks or Hispanics, are obese (Robbins et al., 2012).
ii. Causes of Obesity in Philadelphia
· Low consumption of fruits and vegetables- approximately 30% of the adults and 25% of the youths get only one or fewer servings of the fruits or vegetables per day (Robbins et al., 2012)
· Minimum physical exercise- nearly 25% of the youths do not engage in sustained physical activity (Robbins et al., 2012)
iii. Ways of reducing the prevalence of obesity in Philadelphia
· Commencement of campaign for healthier school- 160 schools came up with health improvement plans to improve food and physical activities within the schools (Quick et al., 2020).
· Implementing healthy beverage standards- eight worksites with over 65,000 employees, drafted healthy beverage standards for catering, vending, and meetings (Quick et al., 2020).
· Opening of ten new farmers’ markets to provide healthy foods to the needy within these communities
C. Conclusion
i. Summary: Healthy living is the key to overcoming obesity and cases of overweight in society. Therefore, the state of Philadelphia should work on ways to provide healthier living habits to its residents.
References
Marks, J. S., & Lavizzo-Mourey, R. (2012). Philadelphia freedom.Preventing chronic disease,9.
Quick, H., Terloyeva, D., Wu, Y., Moore, K., & Roux, A. V. D. (2020). Trends in tract-level prevalence of obesity in philadelphia by race-ethnicity, space, and time.Epidemiology,31(1), 15-21.
Robbins, J. M., Mallya, G., Polansky, M., & Schwarz, D. F. (2012). Peer Reviewed: Prevalence, Disparities, and Trends in Obesity and Severe Obesity Among Students in the Philadelphia, Pennsylvania, School District, 2006–2010.Preventing chronic disease,9.

Content Outline & Treatment

Content Outline & Treatment

Criteria

Ratings

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CO – Introduction
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CO – Content areas address objectives
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CO – Adequate info for scriptwriting
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CO – Conclusion
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Treatment – Visuals
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Treatment – Sound
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Treatment – Subject matter
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Treatment – Audience
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Writing – Quality
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Writing – Cohesion
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