this is the company base informationExecutive Summary:Porsche Driving Academy plans to provide a unique and enjoyable learning experience for everyone from the 9-5 working person to aspiring racers and weekend warriors in between, in order to provide students with the skills necessary to operate todayâ€™s automobiles safely both on and off the race track. We plan on offeringa unique opportunity through an exclusive partnership with Porsche Motorsports of North America, which will soon be based in Carson, CA just off the I-405 freeway. There will be a variety of different programs focusing on three different levels of consumer interest and skill. To begin, there will be a driving safety program focused on educating drivers with any amount of driving experience from 16 years of age up on safe operation of todayâ€™s complex cars. This will cover proper application of throttle, brake, and steering, proper usage of driver aids such as Anti-lock Brake Systems and traction control, as well as an introduction into proper handling and dynamic driving. Secondly would be a performance driving course for those interested in taking their skills to the next level and operating a vehicle beyond what it is capable of on public roads. This course will focus on bringing the driver up speed in the literal sense, targeting proper cornering technique and vehicle handling. Lastly would be a course targeting the aspiring racers in which they would focus on maneuvering at high speed within inches of other cars and would provide graduates with a race license from a highly accredited school. The overall goal of the Porsche Driving Academy would be to improve the cars most important safety and performance component: the driver.SWOT AnalysisStrengths:Porsche is one of the major car companies that is known for its reputation and service. Since 1948 Porsche has been providing cars that present the brandâ€™s crucial strengths, such as quality, value, and prestige. Another strength of Porsche is customer loyalty, and they work to satisfy their customer continuously. According to Porsche Newsroom they develop 150,000 customer surveys per year in order to meet customer needs. An example of this customer commitment is the fact that Porsche set an â€œinternal target of answering an incoming call within 20 seconds, which was achieved last year in more than 90 percent of all calls.â€ (Porsche) Their personal selling strategy plays a major role in their customer relationships. Porsche recognizes the importance of dealerships and in Strategy 2018 they strived to expand to 1000 dealerships by building new dealerships and expanding the existing. (Porsche Newsroom) (http://newsroom.porsche.com/EN/Themes/Themenwelt-Sustainability/In-a-stable-relationship.html)ValueLoyalty of customersPrestigeWeaknesses:The major weakness of Porsche is the fact that they only now began to develop hybrid cars; nonetheless, this lack of environmentally safe cars did not extremely affect the brand because Porsche is a race car company, and the customer clearly recognizes that their cars are not exactly environmentally safe. Nonetheless, with the growing concern for the environment Porsche recognized the need for green sport cars. The issue in developing of hybrid cars is whether the customer will be interested in purchasing it, since the Porsche hybrid is certainly more expensive than the Toyota hybrid. Moreover, Porsche has a small target audience, due to that they do not have a broad price range for their products. Their cars are all around the same price range, and because of that it is challenging for them to reach a different target audience other than upper-middle class. This element causes Porsche to be seen as a luxurious car, which is beneficial for the brand as a whole; however, an expansion of the product line could promote sales and increase the market share. Price (can be both a weakness and a strength) Small target audienceLuxurious item (good and bad)Opportunities:Currently Porsche is trying to create more sustainable and environmentally safe cars, and they developed three hybrids, Porsche Panamera S E-Hybrid, Porsche Cayenne Hybrid, Porsche 918 Spyder, and while the sales for these cars are low they have a high a potential. Moreover, â€œthe 2015Porsche Cayenne Hybrid is ranked #1 in Luxury Midsize SUVs by U.S. News & World Report.â€ (http://usnews.rankingsandreviews.com/cars-trucks/Porsche_Cayenne-Hybrid/)In addition, Porsche can create a line of more affordable cars for the younger audience.Creating a line of more affordable carsThreats:Competition is the greatest threat for Porsche, and because of that they have to constantly be keeping up with other high-ended car companies like BMW and Mercedes. BMW & MercedesEnvironmental ScanSocial:Upper middle classFemale and male>30sMicro:Macro:Technology:Competitive:Political:Regulatory:Natural:Interview Questions: (ask at least 10 people from a variety of different age & demographics and TAKE NOTE OF THESE)Do you consider yourself a good driver (safety and handling)?Have you ever attended a driving school, track day, or other similar program?Would you be interested in a high performance driving school?How long? (one day, full weekend, 3 or more days)How much would you think one would charge for a full day at a race track, driving Porscheâ€™s, with professional instruction?There are similar programs 90 mins or more from Los Angeles driving lower end cars that are not necessarily sports cars. Would you be willing to pay more for a program located in the LA area driving Porsches?1.Marketing plan outline 2.Mission/vision statement 3. Company background 4.Core competenciesplz finish those 4 things for my company thank you. do enough search please
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