The following are the questions in thee written assignment 1 part 2.1. Explain the dynamics of motives, needs and goals,and how they shape consumer behavior.2. Present and explain Maslow’s theory.3. Explain the theoretical assumptions behindmotivational research, and present in short the toolsused.4. Present and explain all the elements in Freud theory.5. Present and explain the uniqueness of the Traittheory. List the traits that are measured and used inmarketing strategy.6. Present and explain each step in human perceptionprocess. To what extent they perceive the real worlddifferently, how do they manage that (all types ofperceptual selections) and why (such as protectingthemselves).7. Explain how consumers organize consumptionrelated information, and how the marketer uses thisknowledge.8. Explain how consumer judges the quality of service(Including price as indicator of quality)9. Explain how consumer overcomes perceived risk inbuyer decision making.
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