Task:1 Steps taken by Procter & Gamble (P&G) to reduce the impact of the bullwhip effect and other approaches that P&G could adopted. The bullwhip effect can be explained as ‘the phenomenon where orders to the supplier tend to have larger variance than sales to the buyer’ where ‘the distortion propagates upstream in an amplified form’ (Chiang, 2012. P: 7) or, in short, the intrinsic rise in demand fluctuation via the supply chain (Joseph an …
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