Choose one of the products or services and analyse the current competitive strategies and marketing mix (4 P’s). Suggest future opportunities in terms of product line extensions and/or new product development, the competitive strategy that will be followed and the applicable marketing mix. Identify the impact that will have on internal resources.
Title, executive summary, body of work, summary, references.
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography must be in Harvard’s citation style.
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