Normally people choose the product or service they purchase based on finding the best quality for the lowest price. It is rare that corporate social responsibility (CSR) plays a big role when most people decide on where to take their business. However, Uber’s largest competitor Lyft is trying to use the issue of CSR to lure customers away from Uber.
Review Chapter 13 of Brusseau (2012) on CSR, and do some research on any attempts Uber and Lyft have made to improve their CSR. Here are is an example of Uber’s claims to CSR from their webpage:
Shifting expectations: Finding better ways for cities to move, work, and thrive. (2017). Retrieved from: https://www.uber.com/helping-cities/
Likewise, here an example from Lyft’s webpage on their claims to CSR:
Paving the way for greener cities. (2015). Retrieved from: https://blog.lyft.com/posts/earthday
Finally, this article is critical of both Lyft and Uber regarding CSR:
Griswold, A. (2017, March 3). Lyft might be “woke” compared to Uber, but that’s a low bar. Quartz. Retrieved from: https://qz.com/945304/lyft-ceo-john-zimmer-said-the-company-is-woke-maybe-compared-to-uber/
After you’ve finished reviewing Chapter 13 of Brusseau (2012) and have done some research on Uber and Lyft (use the above articles plus some other recent articles that you find), write a 2- to 3-page paper addressing the following issues:
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more