Qq

. What purpose does exploratory research serve? List and explain three situations in which exploratory research would be a good choice.Q2. Nabisco has introduced a new brand of cookies and wants to know how many of their customers purchase their cookies more than once. What type of research should they use?Q3. In what situation would a continuous panel be more suitable than a discontinuous panel? In what situation would a discontinuous panel be more suitable than a continuous panel?Q4. Give an example of an if-then statement. Why might using causal research enhance the accuracy of your findings?Q5. You are testing two different placements for a banner ad on the Internet. How can you use A/B testing to test the two alternatives?
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