Proctor & Gamble Scope Canada
I’m working on a marketing Case Study and need a sample draft to help me understand better.
Discussion Plan for Proctor & Gamble Scope Canada: Up to six days of Discussion beginning April 13th.
Day 1:Student Preparation
Read Case thoroughly (12 pages with data)
Summarize the case in five (5) sentences
Make TYPED notes on changes in Canadian mouthwash market over past three years
Make TYPED notes on Scope and competitors’ pricing and market shares
TYPED evaluation of Scope’s performance during last 3 years (think carefully and justify your conclusions)
Requirements: MLA | Case Study | 2 pages, Double spaced
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