Measuring A Success Week 7 Check in

I will conduct the video, just need 1 page information.
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5/3/22, 12:50 PM Module Seven Video Check-In Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4
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Module Seven Video Check-In Guidelines and Rubric
Overview
In this course, the Learner-Faculty Connect video assignment will be used for reflec�on as well as to discuss your preparedness for
upcoming weeks. This is a private conversa�on between you and your instructor, and you are encouraged to explore the concepts
presented.
Prompt
In this mentor-focused video check-in, you will review the Project Guidelines and Rubric document in prepara�on for the project
that is due in Module Nine and have an asynchronous discussion with your instructor regarding any ini�al concerns about the same.
You are highly encouraged to con�nue reaching out to your instructor so any concerns and ques�ons are addressed before the
course project is due. Discuss your progress and these concerns with your instructor through this video submission.
Record a short video in the Bongo Q&A tool, sharing your expecta�ons and understanding of the scenario and corresponding
requirements. Address the following criteria:
1. Share your thoughts and ques�ons about the course project, including any ques�ons or concerns you have regarding:
Acquisi�on ra�onale
Business environment
Execu�ve summary (purpose/details)
2. Share what you learned from comple�ng the Milestone Two assignment and any feedback you received from the instructor,
including any ques�ons you may have about the same.
3. Reflect on your experience working through the milestones and the process you followed. Include any aspects that stood
out as you prepare to make your final recommenda�ons in the project submission.
If you have any addi�onal ques�ons or require addi�onal support from your instructor, let your instructor know.
Guidelines for Submission
Using Bongo, record a video that is 3–5 minutes long.
If you are not able to record a video, you should reach out to your instructor and discuss submi�ng the assignment in an alternate
format.
Criteria Exemplary Proficient Needs Improvement Not Evident Value
Final Project
Expecta�ons and
Understanding
N/A Shares clear
expecta�ons and
understanding of
course project
(100%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include sharing clear
expecta�ons and
understanding of the
Does not a�empt
criterion (0%)
50
Module Seven Video Check-In Rubric
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g
course project (70%)
Learning From
Milestone Two and
Feedback
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Addresses learning
from the Milestone
Two assignment and
feedback clearly
(90%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include sharing more
knowledge about
performance
analysis/evalua�on
of the companies
(70%)
Does not a�empt
criterion (0%)
25
Personal
Reflec�on
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Includes a clear and
relevant personal
reflec�on and makes
personal or
professional
connec�ons to the
course material
(90%)
Shows progress
toward proficiency,
but with errors or
omissions (70%)
Does not a�empt
criterion (0%)
25
Total 100%
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Project Guidelines and Rubric
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Prepare and present internal and external reports.
Monitor and evaluate performance.
Recommend opportuni�es for performance improvements.
Scenario
You are a former Navy officer and fighter pilot, and you are now the controller of a division of TransGlobal Airlines, a large
organiza�on that operates a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your
division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed
you that the company is considering the acquisi�on of two smaller avia�on firms in the region specializing in chartered flights for
luxury vaca�ons using light aircra� (60 passengers or less). The CFO has tasked you with assessing the organiza�onal benefits of
acquiring these avia�on firms. The CFO intends to develop a new business plan for the organiza�on if your analysis recommends
moving forward with the acquisi�on.
A�er an ini�al assessment, the company has shortlisted two airlines, Company A and Company B, to examine further for acquisi�on.
To understand all aspects of the two airlines under considera�on, you have visited each proposed site to assess their performance.
The assessment included crea�ng a balanced scorecard for each airline with all four components, financial, internal processes,
customers/market, and learning and growth, that will impact the acquisi�on of each firm.
The CFO has asked you to generate two scenarios for the proposed acquisi�on based on your analysis and governing or predic�ve
assump�ons. They include a worst-case scenario that considers the most serious outcomes that could occur if an�cipated targets
and assump�ons are drama�cally wrong; and a best-case scenario if an�cipated targets and assump�ons significantly exceed
forecasts.
Based on your assessment and analysis of the companies in Milestones One and Two, you will create and deliver a PowerPoint
Presenta�on for senior management’s review and analysis. You will also write an execu�ve summary with your recommenda�ons for
the leadership team.
Direc�ons
Part 1: Presenta�on
Record and submit a narrated PowerPoint presenta�on to share your analysis and recommenda�ons for the proposed acquisi�ons.
Use your data and analysis, along with feedback received from the milestone assignments, to complete your presenta�on. Note:
Remember to use both on-screen text and narra�on in your PowerPoint slides to convey your informa�on effec�vely. For example,
you can use brief bulleted lists on the slide and include detailed explana�ons in your narra�on. A resource is provided under
Suppor�ng Materials to help you record your presenta�on. If you are unable to submit a presenta�on with narra�on, be sure to
include detailed speaker notes with your submission.
1. Overview
A. Situa�on Analysis of TransGlobal Airlines (parent company). Use the informa�on from the Suppor�ng Materials
sec�on to highlight the parent company’s current business environment.
i. Internal environment: culture, leadership, internal processes, human resources, opera�ons, and financial
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performance
ii. External environment: compe��ve, market, regulatory, customers, suppliers, and other relevant stakeholders
B. Acquisi�on Ra�onale: Explain why your company is planning to acquire these airlines. What strategic objec�ves will
the acquisi�on meet? How might the acquisi�on support the bigger picture goals of TransGlobal?
C. Proposed Acquisi�ons: Using the resources provided in the Suppor�ng Materials sec�on, provide an overview of the
two companies under considera�on to be acquired. Include the following informa�on for each company:
i. Loca�on, size, and age of the firm
ii. Customer segment and target market
iii. Major compe�tors
iv. Company leadership
v. Current financial and market status
2. Analysis
A. Analysis of Company A. Present your data and analysis of Company A. Include the following in your analysis:
i. Balanced scorecard data: Share the balanced scorecard for Company A. Copy and paste the relevant sec�ons
from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators,
such as net profit, annual growth, and market share, and include the four components:
a. Financial: Complete the financial sec�on of the balanced scorecard template, iden�fying two of the
most impac�ul key performance indicators.
a. Explain your ra�onale for the KPIs chosen, along with the cause-and-effect rela�onship
between the chosen KPIs.
b. Internal processes: Complete the internal processes sec�on of the balanced scorecard template,
iden�fying two of the most relevant KPIs.
a. Explain your ra�onale for the KPIs chosen, along with the cause-and-effect rela�onship
between the chosen KPIs.
c. Customers/market: Complete the customers/market sec�on of the balanced scorecard template,
iden�fying two of the most relevant KPIs.
a. Explain your ra�onale for the KPIs chosen, along with the cause-and-effect rela�onship
between the chosen KPIs.
d. Learning and growth: Complete the customers/market sec�on of the balanced scorecard template,
iden�fying two of the most relevant KPIs.
a. Explain your ra�onale for the KPIs chosen, along with the cause-and-effect rela�onship
between the chosen KPIs.
ii. Balanced scorecard analysis: Describe your analysis of Company A’s performance based on its balanced
scorecard components. Perform a cost-benefit-risk analysis to explain whether the benefits jus�fy the costs
of acquisi�on.
a. Opportunity cost: What will it cost to move forward with this opportunity?
b. Risk: Iden�fy and explain the magnitude (low, medium, or high) of the risks this acquisi�on poses to
the parent company related to its market, financial, cultural, and opera�onal environments.
B. Analysis of Company B. Present your data and analysis of Company B. Include the following in your analysis:
i. Balanced Scorecard Data: Share the balanced scorecard of Company B and highlight some key performance
indicators, such as net profit, annual growth, and market share. Copy and paste the relevant sec�ons from
your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators, such
as net profit, annual growth, and market share, and include the four components:
a. Financial: Complete the financial sec�on of the balanced scorecard template, iden�fying two of the
most impac�ul key performance indicators.
a. Explain your ra�onale for the KPIs chosen, along with the cause-and-effect rela�onship
between the chosen KPIs.
b. Internal processes: Complete the internal processes sec�on of the balanced scorecard template,
iden�fying two of the most relevant key performance indicators.
a. Explain your ra�onale for the KPIs chosen, along with the cause-and-effect rela�onship
between the chosen KPIs.
5/3/22, 12:51 PM Project Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4
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c. Customers/market: Complete the customers/market sec�on of the balanced scorecard template,
iden�fying two of the most relevant two key performance indicators.
a. Explain your ra�onale for the KPIs chosen, along with the cause-and-effect rela�onship
between the chosen KPIs.
d. Learning and growth: Complete the customers/market sec�on of the balanced scorecard template,
iden�fying two of the most relevant key performance indicators.
a. Explain your ra�onale for the KPIs chosen, along with the cause-and-effect rela�onship
between the chosen KPIs.
ii. Balanced scorecard analysis: Perform a cost-benefit-risk analysis for Company B based on its balanced
scorecard components to explain whether the benefits jus�fy the costs of acquisi�on.
a. Opportunity cost: What will it cost to move forward with this opportunity?
b. Risk: Iden�fy and explain the magnitude (low, medium, or high) of the risks this acquisi�on poses to
the parent company as related to its market, financial, cultural, and opera�onal environments.
3. Proposal
A. Recommenda�on: Recommend whether TransGlobal Airlines should acquire one or both companies.
B. Ra�onale: Jus�fy how your recommenda�on supports the company’s strategic objec�ves. This includes one or more
of its financial, market, compe��ve, and cultural objec�ves.
C. Assump�ons: Explain how your acquisi�on recommenda�on will impact the company’s success in different
scenarios:
i. A worst-case scenario that considers the most serious outcomes that could occur if an�cipated targets and
assump�ons are drama�cally wrong; and
ii. A best-case scenario that considers outcomes that significantly exceed an�cipated targets and assump�ons.
Part 2: Execu�ve Summary
Submit a Word document summarizing your analysis and recommenda�ons for both companies.
A. Situa�on assessment: Briefly summarize your company’s current internal and external business environments and the
ra�onale for acquisi�on.
B. Data and analysis: Provide a brief overview of the two airlines under considera�on, including your findings and analysis from
your balanced scorecards.
C. Recommenda�on: Jus�fy your recommenda�on for the acquisi�on and explain how it supports the company’s objec�ves.
What to Submit
Acquisi�on Proposal Presenta�on
Using the instruc�ons provided under Suppor�ng Materials below, submit a recorded PowerPoint presenta�on with 10–12 slides.
Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons. If
you are unable to create a recorded PowerPoint presenta�on, ask your instructor about submi�ng this assignment in an alternate
format.
Execu�ve Summary
Submit a 2- to 3-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should
be cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons.
Suppor�ng Materials
TransGlobal AirLines
Resource: TransGlobal Airlines Company Informa�on
Resource: TransGlobal Airlines Financials
Company A
Resource: Company A Informa�on
Resource: Company A Financials
Resource: Company A Interview Notes Memo
Company B
Resource: Company B Informa�on
Resource: Company B Financials
Resource: Company B Interview Notes Memo
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Resource: Company B Interview Notes Memo
Reading: Record a Presenta�on
Use this resource to learn how to record your PowerPoint presenta�on with narra�on and video.
Resource: MBA Research Guide
This Shapiro Library resource will help you find any addi�onal informa�on you may need to complete the project.
Project Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improveme
Overview: Current Situa�on Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Describes the current situa�on of
the parent company; highlights the
company’s current business
environment using its market,
regulatory, compe��ve, and
cultural environments
Shows progress towar
proficiency, but with e
omissions; areas for im
may include describing
regulatory, compe��v
cultural environments
and clearly
Overview: Acquisi�on
Ra�onale
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Explains why the parent company
is planning to acquire these
airlines; describes what strategic
objec�ves the acquisi�on will
meet
Shows progress towar
proficiency, but with e
omissions; areas for im
may include describing
ra�onale behind acqu
rela�on to the compan
objec�ves
Overview: Proposed
Acquisi�ons
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Provides an overview of the two
companies under considera�on to
be acquired, including the loca�on,
size, and age of the firm; customer
segment; target market; major
compe�tors; company leadership;
and current financial and market
status
Shows progress towar
proficiency, but with e
omissions; areas for im
may include describing
informa�on related to
size, and age of the fir
segment; target marke
compe�tors; company
and current financial a
status adequately and
Analysis of Company A:
Balanced Scorecard Data
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Shares the balanced scorecard of
Company A with its four
components: financial, internal
processes, customers/market, and
learning and growth; iden�fies
two of the most relevant key
performance indicators in each
component
Shows progress towar
proficiency, but with e
omissions; areas for im
may include iden�fyin
key performance indic
of the four componen
internal processes,
customers/market, an
and growth
Analysis of Company A:
Balanced Scorecard Analysis—
Opportunity Cost
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Performs a cost-benefit-risk
analysis for Company A based on
its balanced scorecard
components to explain whether
the benefits jus�fy the costs of
acquisi�on; measures the correct
opportunity cost associated with
this acquisi�on
Shows progress towar
proficiency, but with e
omissions; areas for im
may include accurately
determining the oppo
associated with the ac
A l i f C A E d fi i i A l th b l d d Sh t
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Analysis of Company A:
Balanced Scorecard Analysis—
Risk
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Analyzes the balanced scorecard
of Company A to accurately
iden�fy and explain the magnitude
(low, medium, or high) of the risks
acquisi�on poses to the parent
company as related to its market,
financial, cultural, and opera�onal
environments
Shows progress towar
proficiency, but with e
omissions; areas for im
may include correctly
and ra�onally explaini
magnitude of the risks
poses to the parent co
related to the market,
cultural, and opera�on
environments
Analysis of Company B:
Balanced Scorecard Data
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Shares the balanced scorecard of
Company B with its four
components: financial, internal
processes, customers/market, and
learning and growth; iden�fies
two of the most relevant key
performance indicators in each
component
Shows progress towar
proficiency, but with e
omissions; areas for im
may include iden�fyin
key performance indic
of the four componen
internal processes,
customers/market, an
and growth
Analysis of Company B:
Balanced Scorecard Analysis—
Opportunity Cost
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Performs a cost-benefit-risk
analysis for Company B based on
its balanced scorecard
components to explain whether
the benefits jus�fy the costs of
acquisi�on; measures the correct
opportunity cost associated with
this acquisi�on
Shows progress towar
proficiency, but with e
omissions; areas for im
may includedetermin
correct opportunity co
associated with the ac
Analysis of Company B:
Balanced Scorecard Analysis—
Risk
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Analyzes the balanced scorecard
of Company B to accurately
iden�fy and explain the magnitude
(low, medium, or high) of the risks
this acquisi�on poses to the
parent company as related to its
market, financial, cultural, and
opera�onal environments
Shows progress towar
proficiency, but with e
omissions; areas for im
may include correctly
and ra�onally explaini
magnitude of the risks
poses to the parent co
related to the market,
cultural, and opera�on
environments
Proposal: Recommenda�on Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Makes appropriate
recommenda�ons whether to
acquire one or both the companies
Shows progress towar
proficiency, but with e
omissions; areas for im
may include making th
recommenda�on abou
to acquire one or both
proposed companies
Proposal: Ra�onale Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Jus�fies how the recommenda�on
supports the company’s strategic
objec�ves, including one or more
of its financial, market,
compe��ve, and cultural
objec�ves
Shows progress towar
proficiency, but with e
omissions; areas for im
may include providing
explana�on for how th
recommenda�on supp
more of the company’
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more of the company
objec�ves
Proposal: Assump�ons Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Explains logically how the
acquisi�on recommenda�on will
impact the company’s success in
the worst-case and best-case
scenarios
Shows progress towar
proficiency, but with e
omissions; areas for im
may include explaining
acquisi�on recommen
impact the company’s
both worst-case and b
scenarios
Execu�ve Summary: Situa�on
Assessment
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Summarizes the current situa�on
of parent company, including an
analysis of its internal and external
environments and the ra�onale for
acquisi�on
Shows progress towar
proficiency, but with e
omissions; areas for im
may include summariz
current situa�on of th
including the analysis
internal and external e
Execu�ve Summary: Data and
Analysis
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Provides a brief overview of the
two airlines under considera�on,
including findings and analysis
from their balanced scorecards
Shows progress towar
proficiency, but with e
omissions; areas for im
may include summariz
and analysis from the
scorecards
Execu�ve Summary:
Recommenda�on
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Makes the acquisi�on
recommenda�ons explaining how
it supports the company’s
objec�ves
Shows progress towar
proficiency, but with e
omissions; areas for im
may include adequate
how the recommenda
supports the company
Ar�cula�on of Response Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstra�ng an understanding
of audience and purpose
Shows progress towar
proficiency, but with e
grammar, sentence str
spelling that nega�vel
readability
Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring
a�ribu�on, with few or no minor
errors
Uses cita�ons for ideas requiring
a�ribu�on, with consistent minor
errors
Uses cita�ons for idea
a�ribu�on, with majo
5/3/22, 12:51 PM Project Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4
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5/3/22, 12:51 PM Project Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4
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5/3/22, 12:51 PM Project Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4
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5/3/22, 12:51 PM Project Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4
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