marketing report

 

ABOUT SEATTLE GOLD GRILLS LCC

Https://seattlegoldgrillz.com

Seattle Gold Grills is a premiere distributor of gold Grillz, gold chains, earrings, bracelets, and any type of jewelry you can imagine. Our goal is to continue growing our name internationally. Thank you 

this is the companies name and instructions on which this report has to be  built

E-Commerce 645 – 01, 03, 04, & 05

Final Exam – Summer 2022

INSTRUCTIONS: (PLEASE READ)

• You have until Sunday, Sept 18th at 11:58 pm to turn in your Exam Assignment Report for your

Assigned Client

• Open Book

• No extra time will be granted, and failure submit by the deadline will receive a ZERO – no

acceptation will be granted

This is an inclusive exam and will include all chapters and materials covered both in-class and outside

class from entire Summer 2022 semester. This is also an individual assignment and it will be monitored

for its originality content. If there is any duplication on any independent ideas within another students’

paper both students will receive a ZERO and will be brought in front of academic discipline committee for

further actions which could lead up to dismissal from the institution.

The exam is worth 20% of your final mark for this course.

Exam will test your application and understanding of the following Course Learning Outcomes:

1. Assess and explain the opportunities, strategic contributions and ethical considerations of

electronic business to an organization’s goals.

2. Evaluate the reasoning underlying the options for the business models and concepts used in e-

commerce.

3. Identify and apply critical success factors in user experience.

4. Appraise the efficacy of security and payment systems and various e-business platforms

reflecting the realities of competition in the modern global economy.

5. Create appropriate marketing strategies for an electronic business environment.

6. Classify, assess and explain the main supply chain management steps required for successful

electronic commerce

Exam Assignment:

Congratulations! You have been just hired by Keighron Digital Consulting Agency and you are

about to receive your first project in your myucwest.ca in-box. Your examination is to prepare

a report/presentation that will be presented to assigned client on how they should build and

optimize and online presence for their business. – YOU ARE NOT CONTACT ANYONE AT THIS

BUSINESS – You will not meet this client and they only way they are going to see your work is

through this report/presentation, so make sure it is clear to read and easy to follow along with

a mix of words, images, graphs, etc.

Here are the areas that you will be accessed on:

• Review and provide a brief report on the current status of your assigned business presence

online (website, social channels, and applications etc.) MARKS 5

• Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP evaluation of the

assigned business to figure out how this business can build an online strategy. Build an online

strategy for this business based on what you know from your review and your analysis. MARKS

20

• Recommend key platforms based on the businesses needs (e-commerce, content, e-mail, CRM,

platforms) and build a plan for how this organization can create a successful E-Commerce

Presence (add timeframe and steps to implementation plan). MARKS 10

• Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Make

sure to use the Digital Report Card, SEO, Content Strategy and PPC Plan from your mini

assignments. MARKS 20

• Develop a Gantt Implementation Plan of all suggested activities and timeframes for what

assigned business must carry out based on all your recommendations. MARKS 5

• Writing style and presentation MARKS 10

TOTAL: /75 Marks

Final Exam – BUSI 645
Student name:
Rating scale
5. Excellent, significantly exceeds expectations
4. Good, meets
expectations
3. Acceptable, meets the majority of expectations
2. Poor, meets a minority of expectations
1. Not Acceptable, does not meet expectations

Question #1 – Review and provide a brief report on the current status of your assigned business presence
online (website, social channels, and applications etc.)

Criteria / Section Description
Your Mark
(1-5) Total

Review, Analysis, and
Insights

Did the student conduct a thorough and complete review of
the client’s current online presences across all their paid,
owned, and earned channels (website, social, apps, blogs,
etc.)? Were their insights presented clear form with
examples and imagery to help the client understand their
current presences?

0.00

Question #2 – Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP evaluation of the
assigned business to figure out how this business can build an online strategy. Build an online strategy for

this business based on what you know from your review and your analysis.

Criteria / Section Description
Your Mark
(1-5) Total

SWOT (Internal
Analysis)

Was the internal analysis complete? Does the internal
strengthens make sense? Does the internal weakness make
sense? Has the student identified the challenges and
opportunities of their assigned organization? Have they
identified all the relative factors pertaining to this particular
client?

TOWS (External
Analysis)

Was the external analysis complete? Have they shown how
they can we make the most of their client’s strengths? Have
they presented clear ideas on how circumvent their client’s
weaknesses? Have they shown clear pathways to capitalize
on the client’s external opportunities? Have they shown
how the client must best manage their threats?

GAP Analysis

Have they identified clear GAPS in their assigned client’s
performance based on the comparison of SWOT and TOWS?
Do these performance GAP make sense for the particular
client?

Online Strategy
Does the strategy have a solid core purpose to support an
online strategy for the assigned client and their market?

0.00

Question #3 – Recommend key platforms based on the businesses needs (e-commerce, content, e-mail,
CRM, platforms) and build a plan for how this organization can create a successful E-Commerce Presence

(add timeframe and steps to implementation plan).

Criteria / Section Description
Your Mark
(1-5) Total

Recommended
Platforms

Detailed description of platforms that will be required and
how the client should use them.

Plan for a successful E-
Commerce presence

Considering the 7Cs map out a successful e-commerce
presence for your client (Make sure include the steps in
your implementation plan)

0.00

Question #4 – Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business.
Make sure to use the Digital Report Card, SEO, Content Strategy and PPC Plan from your mini assignments.

Criteria / Section Description
Your Mark
(1-5) Total

Digital Report Card Is the digital report card complete?

SEO Plan
Have they leveraged the step by step plan to optimize the
client’s SEO?

Content Strategy
Have they identified the what, why, how, where, when, and
who within their content strategy? Have they provide some
examples to show the client?

PPC Plan
Have they built a solid PPC plan that works for this client
answering the what they plan to promote? Where they plan
to promote? And how they plan to promote this business?

Digital Marketing Plan
Have they built a solid digital marketing plan and strategy
on how to best optimize this client’s digital footprint
leveraging their Owned, Paid, and Earned channels?

0.00

Question #5 – Develop a Gantt Implementation Plan of all suggested activities and timeframes for what
assigned business must carry out based on all your recommendations.

Criteria / Section Description
Your Mark
(1-5) Total

Gantt Implementation
Plan

Is the implementation plan complete based on all that was
covered throughout this course

Writing Style

Were the thoughts expressed in a clear way? Were there
images / graphs to make major points more easily
understood? Was there an appropriate level of language
use that brings the author’s thoughts and ideas to the
reader?

Presentation

Was report/presentation presented in clear frame for the
client to understand and follow? Was it free of spelling
mistakes, poor sentence structure, incorrect grammar?
Was the page formatting, font size, use of headings, and
general document layout professional-looking, and easy to
read?

0.00

Total on the exam (out
of 75) 0.00

Total in % 0.00%