marketing

NOTE: Please make sure you watch the full Ted Talk, How Great Leaders Inspire Action https://www.youtube.com/watch?v=qp0HIF3SfI4 before taking on this assignment, see What Is Your Purpose? v.1 Assignment for more.
Then…
Watch this video of this in-flight video called “Fit To Fly” featuring health guru Richard Simmons, put together by New Zealand Air:
https://www.dropbox.com/s/nnbox8sh36mw71z/BRAND_New%20Zealand%20Air_Richard%20Simmons.mp4?dl=0 
The What of this video is quite simple. This is meant to be an entertaining and different in-flight video.
Overall, the idea is to promote safety that each and every airline must provide. After all who want to place their life at risk flying an “unsafe” airline. Getting to our destination in one piece is expected each and every time and failure is not an option!!!
This video also reveals a deeper purpose for New Zealand Air. Yes they want to be different. Yes they are promoting safety. They are also promoting an Experience, a Purpose, a Why? hopefully one that is very magnetic and compelling as well.
 answer the following:
1. What is the “Why” for New Zealand Air that is revealed by this video (and others they do too)?
2. Then Define the progression from Why to How to What.
a. WHY
b. HOW
c. WHAT
marketingcommunication

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more