InstructionsAfter studying the assigned readings for week 5, synthesize what you have learned by completing the following in essay format.Search online and find a website for an organization which has a campaign promoting a core issue that interests you (For example: The Red Cross and need for blood donations–You may not use this example).Start your essay with a short overview of the organization and the issue (just a few lines) and then consider the topics we have covered in this weekâ€™s readings and discuss how they are reflected in what you see on this website.What clear messages do you see?What audiences is the institution trying to reach?How has technology affected the way this organization presents itself?Also, take a look at and discuss at least three (3) the following:Use of color schemes and symbolsUse of images and photographsWays the public is invite to interactEase of finding facts about the product/programEngages different viewers from different cultures or who speak a language other than EnglishLinks to YouTube videos and other moviesLinks to for mediaDraw on examples offered on that website to support your observations.Specifically consider the content of 21st Century Communication: A Reference Handbook: Chapter 77: Theories and Effects of Public Relations, under the section â€œAssumptions and Lay Theories.â€ Which of these theories does the content of your chosen site most closely align with? Why? Explain your answer.The essay should be in 12pt type, no more than 2 pages in length, 1.5 line spacing. Approximately 500-600 words, and must be properly cited throughout the paper in APA format and must contain a works cited.
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