Every organization conducts research to plan and implement a business idea. This project is designed to provide the foundation for an international business plan. Using the bullets below as a framework for your paper, you will plan global expansion of an existing product or service, or research a new foreign business opportunity.Project paper guidelines:
800-1,000 words (3-4 pages), not including title page, works cited page, or headers.
1 inch margins
12 point Times New Roman font
Standard language and grammar are required – this is a paper, not a text message.
APA Style- If you are unfamiliar, visit your nearest IRSC Academic Support Center for assistance.
Paper must be submitted through Blackboard. Emailed papers will not be accepted.
At a minimum, your paper must include research and narrative for the following:
Determine potential international markets for existing or proposed goods and services
Identify domestic and international companies involved in similar business global business activities
Examine geographic and economic factors that affect the business environment of a nation
Research the influence of government and regulations on business activities
Identify needed databases and information systems to facilitate international business activities
Identify methods for reducing global business risks
Identify specific attributes and customer benefits for a proposed international product or service
Suggest advertising messages, media and other promotional activities for an international enterprise
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