I would like you to put together a quick evaluation plan

I would like you to put together a quick evaluation plan. Remember that you don’t have to actually evaluate a program; you just have to put together a plan for its evaluation.

Remember that your program plan includes goals and objectives…how will you actually tell me if you reached your goal? How will you know if your objectives have been met? How will you know that the program you put on was delivered in such a way that will bring about success in your objectives?

These are all questions that relate to process, impact, and outcome. These are all very specific typed of evaluation that can and should be carried out in good programs. So make sure that your plan includes plans or process evaluation, impact evaluation, and outcome evaluation. It should be detailed enough that anyone could pick it up and be able to carry out your plan.

Remember all of our work on logic models, Gantt charts, and ways to visualize what you are doing… Might be a good time to use these.

And finally, we are continually being held to a greater standard of accountability for the tax-payer money that we are spending in Public Health. This is a good thing. How do we know that our program is worthwhile? 

Time to think on these things. This is a draft, and part of your final project will be the final evaluation plan, so consider this a draft.

Attached is the assignment you did for me before, you will use the same program to do this assignment with.

The New York City Health Bucks is a programme tailored to cause a PSE change by distributing $2 coupons for purchasing fresh vegetables and fruits at farmers’ market price (SNAP-Ed, 2020). The program gives financial incentives to residents and increases their purchasing power in order to promote consumption rates of vegetables and fruits in low-income states. The programme changes the physical access to fresh farm products in low productive areas. The programme transforms the social environments in low-income areas and encourages SNAP (Supplemental Assistance Nutrition Progra) farmers business (Payne et al., 2013).

The programme evaluated the impact of the programme. It aimed at assessing the extent of the behavioural change attained among low-income residents in consumption of fresh vegetables and fruits and market behaviours of participating farmers. The programmes evaluated the impact on the social behaviour and farmers’ physical environment using the SNAP-Ed Evaluation kit developed collaboratively by Abt Associates Inc. In conjunction with New York City management and Centers for Disease Control and Prevention, Division of Nutrition, Physical Activity, and Obesity (CDC DNPAO). The kit consisted of set of questions administered to the target population. The answers collected were analysed appropriately.

The attributes evaluated included the low-income neighborhood residents’ behavior in consuming fresh fruits and vegetables, the perception of the residents on the importance of vegetables and fruits in health, access and availability of the farm products and farmers physical market.

The residents in lo income neighborhood and farmers taking part in the SNAP were evaluated. The evaluation programmed successfully achieved its objectives and goals. The social environment of the residents and the physical market of the farm products studied revealed meaningful insight perceived.

As a result, the programme increased its monetary inceptive campaigns and collaborated with many other community-based programs to transform residents’ lives.

The questions that arose after reading this article were; one, what was the cost of running the programme annually? Two, how was the programme impact on health parameters of the community?


Payne, G. H., Wethington, H., Olsho, L., Jernigan, J., Farris, R., & Walker, D. K. (2013). Implementing a Farmers’ Market Incentive Program: Perspectives on the New York City Health Bucks Program. Preventing chronic disease10.

SNAP-Ed. (2020). Health Bucks. snapedtoolkit.org. retrieved from https://snapedtoolkit.org/interventions/programs/health-bucks/

SNAP-Ed. (2020). Health Bucks Evaluation Program. Snapedtoolkit.org. retrieved from https://snapedtoolkit.org/interventions/programs/health-bucks/

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