help with disc (2) due in 24 hours

due in 24 hours
attached
Disc
ATTACHED FILE(S)
Unit 1 DB: Creating Value Through the Marketing Process
Unit 1 DB: Creating Value Through the Marketing Process
Overview:
For this conversation, you are being asked to share your opinions as a consumer. Share your personal experiences on a recent purchase with an online seller or retail store. What factors did you consider when deciding on your purchase? Was the price the most important factor? The quality? How did the promotion influence your decision?
Simulated Business Scenario:
The marketing process is intended to create value for the consumer. For example, customer satisfaction is dependent upon the product’s perceived performance relative to a buyer’s expectations. If the product performs as or better than the customer expected, they are likely satisfied and willing to purchase the product or service again. If the product does not meet customer expectations, the customers will likely not be satisfied and may write a poor review on the company and/or the product.
Questions:
For this discussion, think of an example of a product or service offering that has either met or exceeded your expectations by creating value for you OR did not meet your expectations or create value for you. Write a review of that product/service. Give it a 1-5 star rating (1 being awful and 5 being awesome) and explain why you rated it the way you did.
Keep in mind, you are being asked to share your personal opinions and purchasing experiences!
In response to your peers, address your experience with similar products/services and your assessment of your classmate’s review.
Readings and Resources
eBook:
Armstrong, G., & Kotler, P. (2021).Principles of Marketing (18th ed.). Boston, MA: Pearson Education, Inc.
· Chapter 1: Marketing Creating Customer Value and Engagement
This chapter introduces the basic concepts of marketing. You will learn the key elements of a customer value-driven marketing strategy and major trends and forces that are changing the marketing landscape.
· Chapter 3: Analyzing the Marketing Environment
In this chapter, you will see that marketing operates in a complex and changing environment. No business operates in a vacuum. Micro and macro-environmental factors play a vital role in determining whether each individual business succeeds or fails.
Articles, Websites, and Videos:
Technological advances like social media have transformed marketing and socio-cultural forces have raised expectations for marketers. This article showcases how this has altered customer needs while generating opportunities for value creation.
·
Is Your Marketing Organization Ready for What’s Next?
R2006H-PDF-ENG
https://hbsp.harvard.edu/tu/40c9ec90
This video showcases the importance of value-driven marketing and how a brand can make an impact on consumers.
This video walks through the internal and external factors that make up the business environment.
Unit 1 Discussion: Perception
Unit 1 Discussion: Perception
In this unit, you are learning about how perception affects social situations.According to your textbook, we use four types of cognitive schemata (schemas) to make sense of perceptions: prototypes, personal constructs, stereotypes, and scripts. We apply schemata to organize and interpret experiences in our lives. The schemata shape our perceptions and influence how we communicate.
For this discussion board:
· Read chapter 2 in your textbook to find information to help you understand the concepts discussed in this assignment.
· Find a recent example in the media that features a stereotype. (Your choice of media can be a commercial, scene in a movie/TV show, social media video, etc. that you saw in the past year. )
· Explain how the stereotype influenced the social situation in the media clip.
· Please include an APA reference for your media clip. (To find the proper way to format resources, use Academic Writer link on the left sidebar of Blackboard.)
Readings and Resources
Readings and Resources
eBook:
Wood, J.T. (2017). Communication in our lives (8th ed.). Stamford, CT: Cengage.
· Chapter 1: The World of Communication (pp. 1-21).
· Chapter 2: Perception and Communication (pp. 25-43).
Articles, Websites, and Videos:
This brief video identifies and explains the three models of communication covered in your textbook; linear, interactive, and transactional.
Watch Video
The 3 Models of Communication
Duration:3:32
User:Taylor Stickle -Added:11/23/18
This video explains the concept of self-fulfilling prophecy and offers a few suggestions on how to utilize it in a positive way.
Watch Video
You Become What You Think About | Self-Fulfilling Prophecies
Duration:1:21
User:Thinking About Things -Added:9/25/18

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more