Topic: To stay healthy or to improve health, adults need to do two types of physical activity each week: aerobic and strength exercises.
A. The word limit is 1000 words.
B. The focus for the essay should be an evaluation of ‘This girl can’ company and one more English company, can be WHO (world health organisation) or other.
C. Use 12 font, 1.5 line spacing to enable feedback to be given
D. Diagrams must be incorporated into the Word document.
•you are encouraged to use appropriate diagrams, and to discuss these in the text of your essay. These must be referred to in the text correctly (Figure number; title).
•Any diagrams taken from the internet a) must be referenced accordingly to avoid accusations of plagiarism; b) cannot attract marks in their own right, as the work is someone else’s. You are therefore advised to make your own diagrams.
•Structure – beginning/middle/end, relevant and logical
•Content – accurate, reflective
•Academic style – appropriate, fluent and succinct (precise expression in few words)
•Presentation – easy to read, well laid out and appropriate length
•Grammar, punctuation and spelling – all good with accurate use of diagrams
•Also need to include a list of at least five
references at the end of your work; these should
be arranged alphabetically (first author’s name).
•References should be text books or
authoritative web sites – not Wikipedia, all references have to be from doctor’s websites/NHS or other. Not public one!!That is very important!!
• Not Plagiarism!
1. Introduction
1.1. Provide a brief summary of the history of the health promotion guideline; why was it developed, was there a health concern that needed to be met?
1.2. Where does the message originate from, by whom or what? Can you identify where the guideline came from? Explain here how the message came about.
1.3. Is there a particular organisation responsible for this message?
2. The Science behind the Advice
2.1. What is the scientific rationale that supports the message? Are there any significant papers or research that backs the message, how robust is this?
1.1. Are there any significant studies, large trails, major systematic reviews?
1.2. How does the campaign improve health? How does the science relate to health – cutting back on something may improve someone’s risk for what?
2. The Campaign Itself
2.1. How is the message translated into a health campaign or health promotion message? Provide specific examples and details about any related campaigns you discover. Then explain to the audience: when it was, who was it aimed at, is there any branding or messages?
2.2. Can you tell us anything more – was it unique, the first one, similar to any others? Are there national or international campaigns?
2.3. What are the recommendations that go with the message?
2.4. How did they deliver the message? E.g. posters, TV adverts.
3. Evaluate the Health Promotion Campaign
3.1. Has the messaged made any significant impact? How can you measure this? Large changes in the health of the nation, e.g. obesity rates decreasing?
1.1. Is the campaign still being delivered – is it active or historical?
1.2. What is your opinion of it; do you think it is worthwhile, how can you measure this – be scientific with your approach?
1.3. You should end with a summary and conclude your presentation
2. Time for Audience Questions
2.1. Allow time at the end of your talk 5-10 minutes for questions from your peers or tutors.
This list is not exhaustive but the minimum requirement; extra marks will be awarded for additional aspects included within your work.

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