Final Exam Part II: Written Essay
Important note about Part II: Under the supervision of your proctor, please type your essay in a word processor, save it, and upload it using the button below. Direct input in a textbox is not advisable because this page will time out after a short period, and any work would be lost. Because of the potential of a timeout, we advise you to save this essay locally in case you need to access it.
You should save the file as a doc, docx, rtf, or txt file.
Your proctor can clarify this information if you have questions.
PART II: You will spend the remainder of the two-hour time limit on Part II, which will contain a pre-selected topic. You will write a 400-word essay in response to this topic. We have provided two sources that you must use in order to earn full credit for the essay.
In writing this part of the final examination, you should format as a Memorandum. Once the time limit expires, the proctor will require that you submit your essay.
Your essay will be graded on the following criteria:
|Content||Adherence to assignment instructions (including the required use of the sources we provide) and objectives|
|Organization||Clarity of main points, organization of information, paragraph structure|
|Support||Elaboration of main points, use of examples, anticipation of the reader’s concerns, provision of necessary explanations based on audience|
|Tone & Style||Professionalism, word choice, appropriateness of tone, font style, and white space|
|Mechanics||Grammar and punctuation, MLA-style formatting of in-text citations|
BUS105: Business Communication
Proctored Final Exam: Written Portion
This written exam will assess the following BUS 105 objectives:
1. Production of high quality writing
· content, organization, style
· grammar, mechanics, usage
2. Analysis of audience and purpose
3. Formatting of business documents
4. Use of research and sources
|Length:||· At least 400 words|
|Format:||· Business memorandum (memo)· Memo heading · Standard font· Single-spaced, with a double-space between paragraphs · MLA style for source citations|
|Primary Audience:||Your direct supervisor and Board of Directors|
|Sources:||Provided to you via PDF. Use only these sources, and do not consult your textbook or any other source–either online or print-based–in writing this exam. If you do not comply with this guideline, you will earn zero points for this portion of the exam.|
TOPIC: Millennials in the Workforce
You are the assistant manager of recruitment at a small marketing firm that is expanding rapidly. Your supervisor needs to recruit new employees, and you have been given the task of researching one specific segment of the workforce: millennials. You have been given two sources to review, and your job is to write a short report that can be used as a guide to inform these recruitment strategies.
Your report should consider the following questions, in addition to any other points you feel are important:
· What seem to be some of the pros and cons of millennial employees?
· What are some specific strategies for recruiting, managing, and retaining millennials?
· Would you recommend adopting a strategy to recruit millennials specifically? Why or why not?
Your supervisor has given you two resources to review in drafting your report. To earn full credit, you will incorporate both of these resources into your report to support your arguments and recommendations.
Because your findings will be presented to the Board of Directors, your supervisor has specifically requested that you organize this short report using the indirect arrangement. Thus, you will need a brief yet informative introduction that prepares your readers for your recommendations. Presenting the supporting data before your ultimate recommendations will prepare the reader to accept your solution to this problem.
Write up a short report of at least 400 words describing your findings and recommendations.
The primary audience for this report is your direct supervisor, and the secondary audience is the Board of Directors. Thus, you should adopt an appropriate tone for this audience. Your recommendations need to be clear so that your company can move forward with its recruitment strategies.
You will format this report as a business memorandum (memo).
|Submission status||No attempt|
|Grading status||Not graded|
|Grading criteria||Content: Adherence to assignment instructions (including use of sources provided) and objectivesMost key elements of the assignment unmet. Content is severely lacking in substance. Work reflects a very little understanding and insight of assignment objectives. Both of the required two sources were omitted.Many key elements of the assignment unmet. Content not covered in a substantive and/or comprehensive way. Work reflects some confusion with important aspects of the assignment. Student illustrates some lack of understanding and insight of assignment objectives. One of the required two sources was omitted.Some key elements of the assignment are met, but substance and comprehensiveness are merely average. Work reflects an average-level grasp of each important aspect of the assignment. Student illustrates an average level of insight and understanding of assignment objectives. Required two sources were used, but both sources may have been used ineffectively.Most key elements of the assignment are met, but content not always covered in a substantive and/or comprehensive way. Work reflects a solid grasp of each important aspect of the assignment. Student illustrates above-average level of insight and understanding of assignment objectives. Required two sources were used, but one source may be used ineffectively.All key elements of the assignment met. Content is covered in a substantive and comprehensive way with each important aspect of the assignment addressed. Student illustrates excellent insight and understanding of assignment objectives. Required two sources were used effectively.Organization: Clarity of main points, organization of information, paragraph structureMain points are missing or not discernible to the reader; information is illogically arranged and/or irrelevant. Paragraph structure may be illogical. Little to no organization apparent.Many main points are unclear or missing altogether. Most ideas are arranged illogically and/or irrelevant. Paragraphs structure, organization, and transitions are all below average.Some main points are clearly stated while other may be unclear. Some ideas are logically arranged, and some paragraphs are well-constructed, but these elements need work to raise above the level of average. Organization needs work, and transitions are needed.Main points are clearly stated, but not always supported. Ideas are logically arranged, but sentences and paragraphs are not always well-constructed. Organization reflects coherent thought, but transitions are needed to help connect ideas.Main points are clearly stated and supported. Ideas are logically arranged. Sentences and paragraphs are well-constructed. Organization reflects coherent thought with effective transitions used to connect ideas.Support: Elaboration of main points, use of examples and evidence to support claims, anticipation of reader’s concerns (provision of necessary explanations)Points are not supported with evidence. Student does not make an effort to anticipate the reader’s concerns.Many points are not supported with evidence and examples, and examples may be irrelevant to the topic. Student fails to anticipate the reader’s concerns, usually omitting relevant explanations, and usually providing no clear support for arguments.Some points are supported with evidence and examples while others are not. Student sometimes fails to anticipate the reader’s concerns, omitting relevant explanations, and sometimes providing no clear support for arguments.Most points are supported with evidence (facts, statistics when applicable) and examples. Student makes an effort to anticipate the reader’s concerns by offering relevant explanations and clear support for the author’s position.Main points are supported with effective evidence (facts, statistics when applicable) and examples. Student anticipates the reader’s concerns by offering relevant explanations and clear support for the author’s position.Tone & Style: Professionalism, word choice, appropriateness of tone, font style and white spaceWord choice is informal and is not directed towards appropriate audience. Tone and style are not appropriate for assignment. Font type and/or size are not appropriate for assignment. White space may not be used effectively.Word choice is mostly inappropriate for the audience, and more than a few issues related to tone and style are noted. Font type and size choices may not be appropriate for assignment. White space may not be used effectively.Word choice is sometimes inappropriate for the audience, and at least a few issues related to tone and style are noted. Font type and size choices may not be appropriate for assignment. White space may not be used effectively.Word choice is directed towards the appropriate audience, but some issues related to tone and style noted. Font type and size choices may not be appropriate for assignment. White space is used effectively.Word choice is directed towards the appropriate audience. Tone and style are appropriate for assignment. Professional font type and size for assignment purpose. Effective use of white space.Mechanics: Grammar: fragments, run-ons, verb tense, verb form, subject-verb agreement, pronoun agreement. Punctuation: commas, comma splices, semicolons, colons, apostrophes, periods. Misspelled words/Typos MLA formattingMore than 7 errors in mechanics. Errors hinder readability and understanding of content.6 – 7 errors in mechanics. Same identical error may be repeated throughout. Errors affect readability, and some understanding of content may be impeded.4 – 5 errors in mechanics. Same identical error may be repeated throughout. Errors may affect readability, but they do not prevent understanding of content.2 – 3 errors in mechanics. No repetition of errors. Errors do not impede readability.No more than 1 error in mechanics. No repetition of errors.|
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