Public Relations and Advertising
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Review the Learning Resources for the week before responding to the Week 5 discussion prompt.Then, post your original posting and thoughtfully respond to at least 3 classmates.
Support your responses with research from the Learning Resources. Use
APA in-text citations
and cite any outside sources. Create an
APA reference list
at the end ofthe document.
This week’s readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising and public relations:
A) Post a link to one of your favorite ads and inshort essayformat, answer the following questions: Does it persuade you? How? Why do you like it? Is there anything problematic about the ad? Also included a link to an ineffective ad, providing evidence that the ad campaign failed (cite your source in properAPA format). In your summary, explain (in your opinion) why one ad succeeds and the other fails.
B) After reading this week’s Learning Resources, provide an example,(other than those listed in the readings) where public relations campaigns have been effective or ineffective, and provide a link to information about that example. Answer, inshort answerformat, why was the campaign successful or unsuccessful? Provide a link to the example.
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