Concepts and Applications of Information Technology (IFSM201)
Purpose of this Assignment
The Class Project is the most significant assignment in this course, Concepts and Applications of
Information Technology.As such, it accounts for 40% of the course points. This assignment is
comprised of two deliverables; a SWOT Analysis and a Presentation.The SWOT Analysis is due
in Week 4 (worth 15% of course grade), and the Presentation is due in Week 8 (worth 25% of
This assignment gives you the opportunity to demonstrate your ability to research, evaluate,
and describe business strategy focused on information technology tools and services.This
assignment specifically addresses the following course outcomes:
• Identify the basic components of the information system: hardware, software, data,
processes, and people, and how these components are used to support strategic
• Apply information technology tools for research, data gathering and information
analysis, problem-solving, decision-making, and communicating information that aligns
with business needs and objectives.
The Class Project for this course focuses on the evaluation of a business or organization and
how they might strengthen their operations through technology, including their information
systems. There are two parts to the Class Project; the SWOT Analysis and the Presentation.You
will use the same business/organization for both parts; however, the grade received on the
SWOT Analysis will not affect the grade for the Presentation (they are separate assignments).
Step 1:Choose a Business or Organization
To begin, choose a business or organization that you would like to evaluate – it can be where
you work, a school (UMGC), a place of worship, government entity (e.g., DMV, Secretary of
State, courthouse, etc.), or any other type of organization.Since the focus of the analysis will
involve information technology, the best type of organization to choose is one where you can
envision technology playing a key role in improving products, processes, or services.
*From this point on, the instructions focus on the first deliverable, the SWOT Analysis*
Step 2:The SWOT Analysis(due week 4)
Now that you have chosen a business or organization for your Class Project, it is time to
complete the first deliverable – the SWOT analysis.A SWOT analysis is a framework for
identifying and analyzing an organization’s strengths, weaknesses, opportunities and threats —
SWOT stands for:Strength, Weakness, Opportunity, Threat.Commonly used by businesses,
this tool focuses on factors that are important to strategic decision making.These factors
include both internal and external influences on the viability of the organization.
For more explanations on a SWOT Analysis, go to:
• YouTube “How to Perform a SWOT Analysis”
• Complete Your SWOT Analysis
• Forbes:What Is A SWOT Analysis?
• SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats
• Refer to the SWOT examples on Heineken and Walt Disney World (below)
You will use a SWOT analysis to help analyze the current health of your organization, and (in
week 8), you will identify possible ways the information technology could be used to make it
The SWOT analysis offers a visual way of identifying both the positive attributes of an
organization, and areas that need to be recognized and addressed.Thinking of the organization
you chose, start by filling out a simple table listing its internal strengths and weaknesses, and
external opportunities and threats:
Task:List 2-3 Strengths and 2-3 Weaknesses
Strengths and weaknesses are associated with internal resources and experiences and include:
• Characteristics of the business that give it an advantage over others in the industry.
• Positive tangible and intangible attributes, internal to an organization.
▪ Human resources – staff, volunteers, board members, target population
▪ Physical resources – location, building, equipment
▪ Financial – products/services, other sources of income
▪ Activities and processes – programs and processes, online presence
▪ Past experiences – building blocks for learning and success, your reputation in
Task:List 2-3 Opportunities and 2-3 Threats
Opportunities and threats are factors outside of business operations that can contribute to
either the make the organization stronger or be troublesome.The ability of a business to
identify, control, and adapt to these external factors can make it more profitable:
▪ Market expansion
▪ Complacent/aggressive competition
▪ Changing customer needs and tastes
▪ Economic swings
▪ Changing government deregulations
Step 3:Write the SWOT Analysis
Now that you have identified the organization you will analyze and completed a SWOT table
listing the strengths, weaknesses, opportunities, and threats for the organization, it is time to
write the analysis paper that will be submitted to your instructor/classroom.
The paper should include all of the following:
1. Title page – the title of paper, company/organization name, your name, course, and
date of submission.
2. Purpose – briefly describe what the SWOT methodology is and the
business/organization you are focusing on.
3. SWOT Analysis – include a SWOT Analysis table and describe each quadrant (strengths,
weaknesses, opportunities, threats) for your organization.Each quadrant should be
clearly identified in the analysis and the description should include the importance of
the attributes to the organization.
4. Conclusion – synthesize the findings from the SWOT analysis.
5. References – cite at least two resources with APA formatted citation and reference.
• Double spaced. Any 11- or 12-point font.
• Paper should be approximately 3-4 pages in length, excluding title page and references.
• Cite at least two resources with APA formatted citation and reference. Incorporate at
least two resources correctly; one reference should be from the course materials and
one reference should be external.An external resource is a resource other than those
provided in the class or textbook.Incorporate properly formatted APA citations in the
text of your document for each reference used.Then, place an APA style reference
page at the end of your document.
• Consider your audience – you are writing in the role of a business analyst and your
audience is upper management of the organization.
• Compare your work to the Grading Rubric below to be sure you have met content and
• Submit your paper as a Word or PDF document to the appropriate folder under
Activities and Assessments > Assignments in the classroom.
SWOT Analysis – Examples
Read the following:Heineken and Walt Disney World SWOT Analysis
Now, let’s take the information from the article and create SWOT tables for Heineken and Walt Disney
SWOT Table – Heineken:
SWOT Table – Disney World:
Excellent (90-100) Very Good (80-
Good (70-79%) Needs
(<70%) Purpose 1 The purpose of the SWOT analysis is clear and sets the stage for the remainder of the paper. The purpose of the SWOT analysis is clear but does not set the stage for the remainder of the paper. The purpose of the SWOT analysis is unclear and does not set the stage for the remainder of the paper. The purpose of the SWOT analysis is missing. SWOT Table 5 SWOT table includes 2-3 examples of all four quadrants (strengths, weaknesses, opportunities, threats). SWOT table includes 2-3 examples of three quadrants (strengths, weaknesses, opportunities, threats). SWOT table includes 2-3 examples of two quadrants (strengths, weaknesses, opportunities, threats). SWOT table includes 2-3 examples of only one quadrant (strengths, weaknesses, opportunities, threats), or is missing. SWOT Analysis 5 The attributes in all four quadrants (strengths, weaknesses, opportunities, threats) are described clearly and their importance to the organization are evident. Most of the attributes in all four quadrants (strengths, weaknesses, opportunities, threats) are described clearly and their importance to the organization are evident. Some of the attributes in all four quadrants (strengths, weaknesses, opportunities, threats) are described clearly and their importance to the organization are evident. Very few or none of the attributes in all four quadrants (strengths, weaknesses, opportunities, threats) are described clearly and their importance to the organization are evident. Conclusion 2 Conclusions tie the purpose and SWOT Analysis together in a succinct and clear manner. Conclusions loosely tie the purpose and SWOT Analysis together. Conclusion are not clear on the purpose or findings of the SWOT Analysis. Conclusions do not synthesize the purpose and SWOT analysis or are missing. Paper format and writing mechanics 2 Paper is formatted to meet all expectations and there are no issues with spelling, grammar, or other mechanics. A couple of issues with formatting / writing mechanics. 3-5 issues with formatting / writing mechanics. Numerous issues with formatting / writing mechanics.
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