Discussion 2.3

For this discussion board, you will post a link to the commercial you have chosen to analyze for you media analysis essay. Your commercial needs to be less than TEN YEARS OLD. Then you will answer the following questions about your commercial. These questions are similar to the ones you answered over the Doritos commercial. This discussion board is the beginning of your paper. 

  1. What myth, value, or belief did you find in the commercial? You might list more than one if you have not decided which one to use.
  2. What is your tentative thesis statement?
  3. What evidence are you going to use from the commercial to prove your thesis/claim statement (you might list ethnicity, behaviors or actions of the characters,dialogue, the storyline itself, the background, things or people who are missing and why, etc.)?
  4. Finally, what are the consequences of reinforcing that myth, value, or belief in society?

This discussion board is helping you write your media analysis essay. So please take it seriously! This post is the beginning of your analysis process!Don’t forget that you have to respond to at least two of your peers (you may respond to more). When responding, please help anyone who is struggling. If you don’t see a clear claim, see if you can help the student by offering up suggestions for improvement. Please keep your comments as positive as possible. This is a very difficult assignment, and it may take some students more than one time to “get it.” If someone is WAY off, I’ll let him or her know. This forum is to allow you to help each other and get possible other ideas. So keep it positive!
Initial post 250each peer response 100

Peer’s post:

1.Suong Lam 

Gal Gadot’s Wix Commercial

Link to ad: https://www.youtube.com/watch?v=MZd3aSpJ-dg

      The commercial starts with a chef creating his Wix’s website in the kitchen ignoring the whole fighting scene in the dinning hall. Gal Gadot and Jason Statham fight the bad guys until the restaurant is destroyed. When all the electricity is out, the chef then realize that his restaurant is gone. While still in surprise, Gal asks the chef if she can have the dessert to go, he then nodes with a smile. In the next scene, the chef has his own “gourmet to go” food truck and fix his Wix’s website for his business. 

      One biggest myth, value, or belief in the commercial is that women can be fiercely strong and cool like Gal Gadot, who recently the Wonder Women of a movie with same name. Moreover, as an Israeli actress, Gal Gadot with a heroine figure in big and expensive commercial, such as Superbowl, can motivate foreign actors and actress from all ethnicity to be a Hollywood star. The commercial also shows that if we love our job, no matter how awful the situation may be, we can over come it, depicted by the chef re-opening his business after the restaurant is blown up. And since he loves his job so much, even creates his own website, he doesn’t care about all the fighting and shattering around him while other kitchen staff are all aware of the conflict. 

      [Thesis statement] The Superbowl Wix’s commercial 2017, starring Gal Gadot and Jason Statham, promotes how foreign actress such as Gal Gadot can be famous and loved by American movie industry. 

      [Evidence from ad] In the commercial, Gal looks stunning in her black gown and red lipstick can stand up and fight like a Wonder Women, the movie she casts in as the main role of the same year. A beautiful powerful heroine figure she represents in the fighting scene look just like those gorgeous main actress in Hollywood action movies. 
 

      [Analysis] Different than some old Hollywood movies, foreign actors and actresses have to cast as ridiculous characters reflecting their ethnicity’s stereotype, Wix’s commercial gives Gal the charming spotlight with her image. 

      [Consequence] By making new images of main role, other than white blond actresses, and showing it on big and expensive screen between Superbowl games, movie industry gives foreign actors and actresses hopes and motivations that they can reach their dream as Holywood stars. 

2.Mitchel Alfaro

The Man Your Man Could Smell Like

I’ve decided to analyze the popular 2010 Old Spice commercial titled “The Man Your Man Could Smell Like.”

What myth, value, or belief did you find in the commercial? You might list more than one if you have not decided which one to use.

I noticed several myths, values, and beliefs, but I am unsure which one I will choose to use for my analysis.

  • Women prefer men who are muscular and fit. 
  • Women obsess over the scent of their partner. 
  • Women care more about possessions such as diamonds or gifts. 
  • Smelling and looking a certain way makes someone more or less “manly.” 
  • What is your tentative thesis statement? 

The commercial “The Man Your Man Could Smell Like” by Old Spice reinforces the belief that men must look and smell a certain way to be more “manly.”

  • What evidence are you going to use from the commercial to prove your thesis/claim statement (you might list ethnicity, behaviors or actions of the characters, dialogue, the storyline itself, the background, things or people who are missing and why, etc.)? 

The man in the commercial asks ladies to look at their partner and then back at him. He says “sadly he isn’t me.” This starts off the tone of the ad provoking the audience to compare to the man in the ad while contemning those (so basically everyone) who don’t measure up. He goes on to say, “but if he stopped using lady-scented body wash and switched to Old Spice, he could smell like he’s me.” With this line, he tries to negate the manhood of those who don’t use Old Spice and challenges them to start using Old Spice if they want to smell like him and get a whiff of his “manliness.” Transitioning to a new setting, he appears on a boat, a perfect evening summer haze with seagulls chirping in the back. This takes the audience to a place they wish they could be, with once again, “The Man Your Man Could Smell Like.” He gets ahold of an “oyster containing two tickets to that thing you love” before they magically turn into diamonds. The logical explanation of this being, “Anything is possible when your man smells like Old Spice and not a lady.” Once again, the ad implies that using Old Spice turns dreams into reality. One will magically obtain things like tickets and diamonds when they use Old Spice. All this culminates into the commercial exploiting insecurities in men who may not feel handsome enough to societal standards or as though they are not pleasing their partner with unrealistic, materialistic possessions. Old Spice knows not many people are as handsome and charismatic as the character displayed, and very few can afford to keep up with supplying their partner with expensive gifts like boats, tickets, and diamonds. Old Spice simultaneously degrades other body wash products throughout the ad, labeling them as “lady-scented” which again plays into the insecurities some men may have. All in all, Old Spice uses this advertisement to challenge the manhood of men watching to be less like themselves, and more like the man in the commercial.

  • Finally, what are the consequences of reinforcing that myth, value, or belief in society? 

Consequences of reinforcing this belief would be making men feel inferior or lesser because of their physique or because they don’t carry themselves with the same moxy as the main character in the ad. This can lead to insecurities due to men making unreasonable comparisons or women who may think their partner isn’t “manly” enough when measuring up to the character from the commercial. Lastly, this also puts a strain on society’s perception of what a man should be. The character is tall, handsome, chiseled, charming, and fit. While these are great characteristics, they don’t fairly represent how men usually are and this may discourage many people’s confidence if they don’t possess all these traits.

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