Deliverable 3 – Annotated Bibliography


This deliverable will require you to demonstrate your research skills to find credible information, your ability to summarize articles, and to properly cite articles using documentation techniques.


Your company has offered you the opportunity to speak at the National Conference of Advertising Executives. You have chosen to speak on “Ethics in Advertising.” Before you can narrow down your speech to a specific topic on which you will speak, you must research. You have decided to put together an annotated bibliography of relevant resources to help you decide on which aspect of ethics in advertising you will choose as you topic. You will need five sources that are credible and current to present in the form of an annotated bibliography to the group attending the speech.

Your annotated bibliography should include the following:

  1. Choose five articles from credible scholarly sources to list and annotate in your annotated bibliography. These sources should have been published within the last four years to be considered current articles.
  2. List your entries by alphabetical order in an APA formatted Reference list and underneath each entry write a brief, but complete three to four sentence summary of the article contents as your annotation. In each annotation, you should include the following:
    1. The main idea and supporting points discussed in the article.
    2. Your annotation must be written in complete sentences using formal professional English.
    3. Include your opinion of the usefulness of the article to your speech material.
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