Consumer behaviour assignment

Follow the instructions on the pdf strictly
social science
15718CONSUMER BEHAVIORTask brief & rubrics (2)

Task 2-Final Report
The task is addressed to help the students to understand what it is the strategical use of the analysis of the consumer’s behavior, its importance for the
development of new products, services, and marketing strategies and how to conduct this type of strategical development.
For the final submission, students are expected to write a final document which will take the form of a report where they will develop strategical recommendations
for a consumer behavior analysis.
The final submission should be in pdf format and it will be sent in Turnitin.
Final Report
The final report will be the development of strategical recommendations for the retail sector in your country, by paying a special attention to the impact of COVID
19. During 2020 and part of 2021, around the world, we will be under the effects of COVID-19. The retailer sector is one of the most impacted by some of the
measures that have been taken by governments. We have seen some of the retailers falling because of that measures, but we also have seen some of them rising
due to their knowledge about their consumers, habits and the impact that has also have the pandemic on them. Please, choose a subsector within the retail sector
in your country and help them to overcome that situation with a solution based on a proper analysis and profiling of consumers.
• Wordcount: 1500-2000 words.
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 11 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style. Please, bear in mind that the usage of resources and evidence is
mandatory, particularly for the final submission.
• FINAL REPORT: Week 13 – Via Moodle (Turnitin). 8th May, 23:59 (CET)
• The Final Report is the 60% pf your total grade for this subject.

This assignment assesses the following learning outcomes:
• Understand the processes that guide consumer perceptions, attitudes, learning & memory and choices and behavior.
• Evaluate the different perspectives that characterize the study of consumer behavior.
• Apply theories and models of consumer behavior to the formulation of effective marketing strategy, sales, and retail strategies, for marketing or
consumer management.
• Recognize new trends early in the field of analytics and consumer experience.

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &
Student demonstrates
excellent understanding of
key concepts and uses
vocabulary in an entirely
appropriate manner.
Student demonstrates
good understanding of the
task and mentions some
relevant concepts and
demonstrates use of the
relevant vocabulary.
Student understands the
task and provides minimum
theory and/or some use of
Student does not understand
the task, or he/she
understands the task and
attempts to answer the
question but does not
mention key concepts or uses
minimum amount of relevant
Application (30%) Student applies fully
relevant knowledge from
the topics delivered in
Student applies mostly
relevant knowledge from
the topics delivered in
Student applies some
relevant knowledge from
the topics delivered in
class. Misunderstanding
may be evident.
Student applies little or non-
relevant knowledge from the
topics delivered in class.
Misunderstands are evident.
Critical Thinking
Student critically assesses
in excellent ways, drawing
outstanding conclusions
from relevant authors.
Student critically assesses
in good ways, drawing
conclusions from relevant
authors and references.
Student provides some
insights but stays on the
surface of the topic.
References may not be
Student makes little or non-
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.
Student communicates
their ideas extremely clear
and concisely, respecting
word count, grammar and
Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.
Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are

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