Case Question

ATTACHED FILE(S)
E-commerce 2021: business. technology. society.
KENNETH C. LAUDON AND CAROL G. TRAVER
video case
chapter 8 Ethical, Social, and Political
Issues in E-commerce
case8.2Facebook Privacy
watch the
video at https://www.youtube.com/watch?v=Ajrt_U_UrUQ
summary The business model of Facebook is to
collect as much personal information on
its users as is technically possible, and
socially acceptable, and then to sell that
information to advertisers in the form of
targeted advertising on Facebook’s website,
mobile site, and mobile apps, and on
partner websites, who use the information to
personalize ads. This video provides some
suggestions for how users can gain greater
control over their personal information that
they have placed on their Facebook pages.
L:3:13.
case Mark Zuckerberg, the founder of Facebook, once proclaimed in an interview that
the “age of privacy” had to come to an end. According to Zuckerberg, social norms
had changed and people were no longer worried about sharing their personal
Copyright © 2022 Kenneth C. Laudon and Carol Guercio Traver.This work is protected by United States copyright laws and is provided solely for
the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work in any form, including
online, for any other purpose is not permitted. This work should not be made available to students except by instructors using the accompanying
text in their classes. All recipients of this work are expected to abide by these restrictions and to honor its pedagogical purpose.
continued

8.2: Facebook Privacy 2
Copyright © 2022 Kenneth C. Laudon and Carol Guercio Traver.This work is protected by United States copyright laws and is provided solely for
the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work in any form, including
online, for any other purpose is not permitted. This work should not be made available to students except by instructors using the accompanying
text in their classes. All recipients of this work are expected to abide by these restrictions and to honor its pedagogical purpose.

information with friends, friends of friends, or even the entire Web. This view is
in accordance with Facebook’s broader goal, which is, according to Zuckerberg,
to make the world a more open and connected place. Many Facebook features
are premised on this position. Supporters of Zuckerberg’s viewpoint believe the
21st century is an age of “information exhibitionism,” a new era of openness and
transparency.
Although Facebook started out at Harvard and other campuses with a simple
privacy policy of not giving anyone except friends access to your profile, this
quickly changed as its founder Mark Zuckerberg realized the revenue-generating
potential of a social networking site open to the public.
Facebook has a long history of invading the personal privacy of its users. In
fact, the very foundation of Facebook’s business model is to sell the personal
information of its users to advertisers. In essence, Facebook is like any broadcast
or cable television service that uses entertainment to attract large audiences, and
then once those audiences are in place, to sell air time to advertisers in 30- to
60-second blocks. Of course, television broadcasters do not have much if any
personal information on their users, and in that sense are much less of a privacy
threat. Facebook, currently with over 2 billion users worldwide, clearly attracts a
huge audience.
In late 2017 and 2018, concerns about Facebook and privacy invasion came to the
fore with the Cambridge Analytica scandal mentioned in the video. In March 2018,
Facebook announced changes to its privacy settings, which are discussed in the
video.
video case
questions
1. Do people who use Facebook have a legitimate claim to privacy when they
themselves are posting information about themselves?
2. Why did Facebook announce changes to its privacy settings in March 2018?
3. What changes to privacy settings did Facebook announce?
4. How will changing your settings on Facebook help protect your privacy?
E-commerce 2021: business. technology. society.
chapter 8. . Ethical, Social, and PoliticalIssues in E-commerce
case8.2Facebook Privacy
summary
case
video case questions
Watch the videos and read the Facebook Privacy video case.
answer the following questions:
1. Do people who use Facebook have a legitimate claim to privacy when they themselves are posting information about themselves?
2. Why did Facebook announce changes to its privacy settings in March 2018?
3. What changes to privacy settings did Facebook announce?
4. How will changing your settings on Facebook help protect your privacy?

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