Business Plan for company

Financials (1-2+paragraphs): Using resources available to you, what is the total potential market value of your business/product/service? Project a 5-year financial business model for your venture. Think about sunk costs verses prospective costs. (As a start-up, remember it is acceptable that initial years may not make a profit and may even have an initial loss.)
Fundraising(1+paragraph): If you need to fundraise to sustain operations, in what order and how will that be done? You could potentially tie this into your financial projections as long as it is a clear distinction of raising verses spending on diagrams.
10pts. What are your interventions? (1 paragraph)
businessInnovation
ATTACHED FILE(S)
Table of Contents
Executive Summary 2
Highlights
Objectives
Mission Statement
Keys to Success
Description of Business 3
Company Ownership/Legal Entity
Location
Interior
Hours of Operation
Products and Services
Suppliers
Service
Manufacturing
Management
Financial Management
Start-Up/Acquisition Summary
Marketing 6
Market Analysis
Market Segmentation
Competition
Pricing
Appendix 9
Start-Up Expenses
Determining Start-Up Capital
Cash Flow
Income Projection Statement
Profit and Loss Statement
Balance Sheet
Sales Forecast
Milestones
Executive Summary

Providing chemical-free, all natural and highly effective skincare products as a healthier alternative for skin conditions such as psoriasis, eczema and other skin sensitivities. Our cruelty-free and antioxidant-rich skincare products also help to naturally brighten dull skin, lock-in moisture, exfoliate dead skin cells, grow natural eyelashes, reduce the appearance of wrinkles and dark circles under the eyes, leaving each person feeling rejuvenated and with a youthful appearance.
Once I resolve my marketing, eco-friendly product packaging and capital challenges, I project making 50,000 by the end of this year.
Highlights

Our products can help millions with little to no side effects
Objectives

Provide a healthier alternative to those who suffer from mild cases of skin inflammation and other skin conditions
Mission Statement

We strive to make high-quality, luxurious and highly effective skin care products affordable and accessible to everyone, including those who suffer from skin conditions such as psoriasis, eczema and other skin irritations
Keys to Success

Rather than settling for steroid creams or treatments that suppress/weaken the immune system which can lead to harmful side effects over time, we provide a healthier and yet still highly effective alternative for everyone including those with skin conditions such as psoriasis and eczema.
Description of Business

We provide chemical-free, all natural and highly effective skincare products as a healthier alternative for skin conditions such as psoriasis, eczema and other skin sensitivities. Our cruelty-free and antioxidant-rich skincare products also help to naturally brighten dull skin, lock-in moisture, exfoliate dead skin cells, grow natural eyelashes, reduce the appearance of wrinkles and dark circles under the eyes, leaving each person feeling rejuvenated and with a youthful appearance.
Company Ownership/Legal Entity

New Independent retail business (LLC) registered with the state of California. Business license and sellers permit has been obtained. Logo trademark application is pending. 100% owned and operated by CEO Julie Persons
Location

Location Highlights
Currently using a shared office space for business address. Sales are not permitted at the office and therefore products are sold online or in-person at vendor affairs.
Office space is in a small plaza and accessible at ground level
Can use office space/business address to hold meetings, appointments and small business events
Location has our signage on the directory
Traffic is heavy in the area but parking in front of the office is usually open
Location is in Contra Costa County which is one of the largest counties in the northern bay area
Location is not near other business that may aid in drawing my targeted audience
Streetlights are sufficient
Interior

Office suite includes two receptionists, a full kitchen, several conference rooms and several office spaces for rent
No sitting area in the Lobby
Office space is about 20ft by 20 feet
Offices are equipped with a phone, desk, chair and view
Hours of Operation

Monday – Saturday 9am-2pm PST
Products and Services

Rather than settling for steroid creams or treatments that suppress/weaken the immune system which can lead to harmful side effects over time, we provide a healthier and yet still highly effective alternative for everyone including those with skin conditions such as psoriasis and eczema. Our cruelty-free and antioxidant-rich skincare products also help to naturally brighten dull skin, lock-in moisture, exfoliate dead skin cells, grow natural eyelashes, reduce the appearance of wrinkles and dark circles under the eyes, leaving each person feeling rejuvenated with a more youthful appearance.
Need audit/security system to protect inventory
Must take into consideration 3-4 weeks lead time
Need to ship packaging to manufacturer to fill product packaging
Manufacturer and product 20,000 items in 3-4 weeks
Suppliers

Based in Canada
Pay out-of-state taxes
Shipping time is 5-7 business days
Service

Intend to provide a skin analysis or questionnaire to qualify the best product in our skincare inventory for the appropriate skin problem
-Is the skin oily, dry, combination, aging, damaged by the sun, irritated by the weather and environment etc.
-offer sample
Once determined, we will recommend a product and provide a step-by-sept tutorial on how to prep the skin, warning disclosures, shelf life, product storage, usages and maintaining a routine
We plan to send a follow up communication to seek customer satisfaction and or results
Also, follow-up to offer travel size items, discounts and digital gift cards.
After 1 week, will send last email asking for a customer review on yelp, google, social media page and/or website
3 months later send another email regarding refilling the container to reduce waste
Manufacturing

Proprietary information
Will distribute products through a distributor
Products will be mailed to customer or provided in-person at vendor affairs and hopefully soon-to-be brick and mortar
Products are made in a factory that uses ingredients such as almondnuts but not peanuts
Management

I am a 1 woman show. I am the owner, CEO, compliance manager, human resource department, customer service agent, technical support, distributor, accountant, event planner, project manager, learning and development instructor, marketing manager etc. Once I receive more capital, I hope to hire staff and put them through comprehensive training to fulfill some of the said roles.
I have maintained a cosmetology license for over 12 years. I am also a healthcare professional currently pursuing a nursing degree and a certified phlebotomist seeking to learn more about the human body, anatomy, physiology, chemistry etc. so that I can continue to enhance and improve my products over time- providing the best skincare for all.
Financial Management

I have invested 100% of my own money leaving me with no debt
I have invested over 20,000 into the business over the past 2 years
I plan to acquire better marketing strategies to increase exposure and sells
My manufacturer can make customer product labels/silk printing and boxes which will cut down my expense for shipping and label expenses tremendously
1000 minimum for custom boxes and silk printing/labeling
Start-Up/Acquisition Summary

Start up cost has been significant and I lost thousands on in-effective marketing
Marketing

My target audience is adults, teens and even toddlers who require sufficient moisture that is chemical-free and that lasts. I target these audiences on social media. Have not done a family and friends referral system yet. Have not offered gift cards. I’ve only advertised coupons on social media
Market Analysis

The skincare market is growing. It falls in line with the beauty industry which is a multi-billion-dollar industry. The need is there. I plan to use beauty influencers that are within my budget to help market online I also plan to offer travel sizes and friends and family discounts. I plan to spend 500.00 a month on marketing
Market Segmentation

My target market is segmented a little. I plan to open my brick and mortar in Napa or Walnut Creek, CA due to the high quality and reputation of my products; however, all my products are available online and accessible to everyone including those who don’t have access to such high-quality skin care. Additionally, anyone can sign up for After Pay when they checkout online and their total is split into 4 installment payments, so everyone has access to the buy now pay later payment option if they qualify.
Competition

My biggest competitors are brands that are in Sephora, Ultra, Walmart, Walgreen and Target. Those brands already have loyal customers. Some cosmetic brands have watered down their prices giving them an advantage where people will sacrifice quality for affordability. Other brands are founded by celebrities, and I can’t compete with that. Once thing many of competitors don’t have is a personal, real life, unpaid, unfiltered and highly relatable testimony regarding a chemical-free alternative for people with skin conditions like psoriasis and eczema.
Pricing

My prices are on the high end due to how much product the customer receives, the quality, the invaluable benefits, the little to no risk or side effects, and the problems it solves. However, I do offer the buy now and pay later option which makes my products still affordable for even the tightest budget while no impact to my revenue and worth.
Advertising and Promotion

I need assistance in the advertising department. I am the photographer for 80% of my pictures and my advertisement’s minimal results reflects my lack of advertisement skills. Currently seeking help on advertising and marketing and possible outsource options.
Strategy and Implementation

Plan to apply for several grants to gain capital
Increase 680 credit score to possibly qualify for a business loan
Refinance high interest loan
Gain certifications
Participate in vendor affairs to gain capital and for exposure for small cost
Win grant
Then sign a deal with ecofriendly packaging company who is willing to complete the silk printing on the jars and ship directly to my manufacture for filling and packaging.
Have manufacture create custom boxes – add UPC barcode to boxes
Manufacturer agree to produce 20-25 k in 3-4 weeks lead time
Sign rental lease or purchase commercial real estate deed for brick and mortar
Set up payroll, unemployment and workmen’s comp account
Higher 10-20 employees
Increase marketing and advertising budget
Offer new and improved products
Partner with nonprofit organization for domestic violence, foster care youth, abuse victims and child illness to give back to my community
Appendix
Start-Up Expenses

Business Licenses

Incorporation Expenses

Exact number not yet determined

Deposits

Bank Account

Exact number not yet determined

Rent

Interior Modifications

Exact number not yet determined

Equipment/Machinery Required:

Item 1

Exact number not yet determined

Item 2

Item 3

Exact number not yet determined

Total Equipment/Machinery

Insurance

Exact number not yet determined

Stationery/Business Cards

Brochures

Exact number not yet determined

Pre-Opening Advertising

Opening Inventory

Exact number not yet determined

Other (list):

Item 1

Exact number not yet determined

Item 2

Total Startup Expenses

Business Plan – [Select Date] 6
Determining Start-Up Capital

Begin by filling in the figures for the various types of expenses in the cash flow table on the following page.
Start your first month in the table that follows with starting cash of $0, and consolidate your “cash out” expenses from your cash flow table under the three main headings of rent, payroll and other (including the amount of unpaid start-up costs in “other” in month 1).
Continue the monthly projections in the table that follows until the ending balances are consistently positive.
Find the largest negative balance—this is the amount needed for start-up capital in order for the business to survive until the break-even point when all expenses will be covered by income.
Continue by inserting the amount of needed start-up capital into the cash flow table as the starting cash for Month 1.

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Starting cash

$0.00

Cash In:

Exact number not yet determined

Cash Sales Paid

Receivables

Exact number not yet determined

Total Cash In

Cash Out:

Exact number not yet determined

Rent

Payroll

Exact number not yet determined

Other

Total Cash Out

Ending Balance

Change (cash flow)

Cash Flow

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Starting cash

Cash In:

Exact number not yet determined

Cash Sales

Receivables

Total Cash Intake

Cash Out (expenses):

Rent

Utilities

Payroll (incl. taxes)

Benefits

Loan Payments

Travel

Insurance

Advertising

Professional fees

Office supplies

Postage

Telephone

Internet

Bank fees

Total Cash Outgo

EndiNG Balance

Income Projection Statement

Ind. %

Jan.

Feb.

Mar.

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Annual Total

Annual %

Est. Net Sales

Cost Of Sales

Exact number not yet determined

Gross Profit

Controllable Expenses:

Salaries/Wages

Payroll Expenses

Legal/Accounting

Advertising

Travel/Auto

Dues/Subs.

Utilities

Misc.

Total Controllable Exp.

Fixed Expenses:

Rent

Depreciation

Insurance

Permits/Licenses

Loan Payments

Misc.

Total Fixed Expenses

Total Expenses

Net Profit/Loss Before Taxes

Taxes

Net Profit/Loss
After Taxes

Profit and Loss, Budget vs. Actual: ([Starting Month, Year]—[Ending Month, Year])

[Starting Month, Year]—[Ending Month, Year]

Budget

Amount over Budget

Income:

Sales

Exact number not yet determined

Other

Total Income

Expenses:

Salaries/Wages

Payroll Expenses

Legal/Accounting

Advertising

Travel/Auto

Dues/Subs.

Utilities

Rent

Depreciation

Permits/Licenses

Loan Repayments

Misc.

Total Expenses

Net Profit/Loss

Balance Sheet

Assets

Current Assets:

Cash:

Exact number not yet determined

Petty Cash

Accounts Receivable

Inventory

Short-Term Investment

Prepaid Expense

Long-Term Investment

Fixed Assets:

Land

Buildings

Improvements

Equipment

Furniture

Automobiles/Vehicles

Other Assets:

Item 1

Item 2

Item 3

Liabilities

Current Liabilities:

Accounts Payable

Exact number not yet determined

Notes Payable

Interest Payable

Taxes Payable:

Federal Income Tax

State Income Tax

Self-Employment Tax

Sales Tax (SBE)

Property Tax

Payroll Accrual

Long-Term Liabilities

Notes Payable

Net Worth/Owner’s Equity/Retained Earnings

Total Assets:

Total Liabilities:

Milestones

Win Grant
Purchase Brick and mortar
Land partnership with Target
Hire Employees
Give back to nonprofit reputable organizations
Market Segments
Column2
Elite Average Discount 0.25 0.55000000000000004 0.2

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