business essentials assigment

I already created an application and I have all the information but i want someone to talk about porters force for the application and BCG matrix (positioning map)
and the application is for ordering veggies foodand i need it in slides
AppAssignment
ATTACHED FILE(S)
1
Course Code IACBE LEVEL BEG INT ADV
Credits 3 EQFL 4 5 6
Hours 75 Class = 18 Study = 35 Group = 17 Assessment =
5
Campus Geneva Barcelona Madrid Astana/Almaty Myanmar
Business Essentials Final Presentations
DESCRIPTION
The students are expected to create a start-up company (in Spain) and evaluate its
operations based on the followed information:
Product characteristics:
You are free to create a NEW product that would combine the
features/appearance/benefits, etc of “robots, plants/vegetation, sports”:

Arears to cover:
1. Define the company, industry, product, target market.
2. Perform the PESTLE, Porter’s Five Forces analysis, SWOT.
3. Define, formulate and explain the strategy.
4. Measure the success of your company and your product in the selected market.
Identify your possible competitors, perform BCG matrix(positioning map.
5. Explain the organizational structure, specify the leadership &motivation
concepts.
2
FORMALITIES:
The presentations will be prepared in groups of 5-6 people maximum.
Duration: maximum 15-20 minutes followed by 5 minutes of Q&A.
Submission: only powerpoint presentations.
All analysis must be projected on slides (use bullet points) BUT presented a detailed
conclusion.
Number of slides: unlimited but within the marked time-frame.
List of references must be given.
Presentation by: Imen, Diana D, Milad,
Shaher, Mohammed & Emmanuel.
GREENGO
● OUR TEAM
● OUR CONCEPT
● TARGET MARKET
● MISSION, VISION & VALUES SWOT
● PESTLE
● PORTER
● STRATEGY
● COMPETITORS
● BCG MATRIX (MAP)
● ORGANIZATIONAL STRUCTURE
● LEADERSHIP & MOTIVATION CONCEPTS
STRUCTURE OF THE PROJECT
OUR TEAM
Our team is a reflection of our cultural diversityand every member execute multiple tasks corresponding to
their competence´s field . We are 6 business partners founding GREENGO startup in Barcelona.
ImenCo Founder, Investor, Partnership department
ShaherCo Founder, Investor, Financial department
MohammedCo Founder, R&D (research and development)
Diana Co Founder, Growth and Marketing
MiladCo Founder, Operations department
EmmanuelCo Founder, Sustainability department

OUR CONCEPT
You don’t feel like cooking, but still want to look after you body, wallet, and environment.
“You look for healthy food nearby? GREENGO is your APP”.
We believe that home delivery should be compatible with healthy eating, sustainability and social
commitment.
We provide pleasurable ordering experience, accessible to everyone in BCN(Madrid,Ibiza and Marbella
soon)
We reference best and latest opening healthy food places in Barcelona.
We offer a very customized research tool by categories and filters following healthy eating options and
trends: vegan, vegetarian, flexitarian, ovo vegetarian, fitness addicts, gluten free diet, celiacs, detox & plant
based diet…
Interactive map
Efficient filtres
Power of reviews
Keys concept
Covering all BCN to list
your favorite food places.
Exhaustive listing.
We adapt to all kind of
categories to cover all
healthy food needs.
Feedbacks are a pillar in
ourrating system. We
want the best for our
customers and we built a
bridgebetween
businesses and
consumers.
GREENGO ethic code
Fair labor conditions
Plastic free
Key concepts
We only list restaurants
respecting the GREENGO
ethic code:
Plastic free contents
Zero emission delivery
solutions
Km0, local, organic, bio,
fair tradesuppliers
preferences
Couriers will be paid fairly
and can access to a
preferred leasing for their
bikes.
Our orders will be
exclusively delivered in
recycled or plastic free
packaging.
Rating experience
Greengomunity
Sharing is caring
Rate every order food
quality & taste delivery
time customer service
Forum & chat board
vegan lifestyle
Recipes & cooking
Fitness lifestyle
Wisdom & spirituality
Health & healing
Raw food living
Animal rights & welfare
Discovering BCN &
running routes
Possibility to share with
friends and family your
favorite restaurants in social
media and generate organic
quality content.
“Health & weight conscious people”
Consumersconcerned by healthy organic
plant basedfood, fitness and sports, weight
loss,new eating journey, animal welfare,
specific diets, persons with special nutritional
needs (allergies, intolerances, phobia…and
no time to cook at home orblocked in office,
working place or studying with short lunch
breaks living in metropolitan area of BCN.
We target
the veggies (13%) of spanish pop.
● Flexitarians (10,8%)
● Vegetarians (1,4)
● Vegans (0,8%)
● Women
● 25-34 years old adults /55-64

TARGET MARKET
What is healthy food ?
According to the World Health Organization and the Centers for
Disease Control and Prevention, a healthy diet is composed primarily
of foods like fruits, vegetables, legumes, whole grains, lean meats,
poultry and fish and one that minimizes sugar, salt and unhealthy fats
which are habitually found in industrially processed foods.
Motivations of the Target Market for Healthy
Food 1. Health concerns
2. Weight concerns
3. Appearance
4. Parents concerned for their children
5. Environmental concerns
https://www.who.int/news-room/fact-sheets/detail/healthy-diet
https://www.cdc.gov/healthyweight/healthy_eating/index.html
https://www.cdc.gov/healthyweight/healthy_eating/index.html
The 5 types of plant based consumers
based on behavioural analysis
The healthy hardcores
The value hunters
The flavor cravers
Prime motivation:
Health like sport people.
They are apathetic
about veganism´s ethics
Students specially
Plant based food have
Longer Shelf life than
real meat
They like to explore new
flavor journey
The trendy trialist The eco warriors
These consumers are
dedicated followers of
fashion looking for new
different experiences.
Only group 3% really
motivated about animal
welfare, health benefits
and environment
M: Aiming to improve people’s lives, we share
our passion for healthy food in our city with
users and embrace together a new
understanding of health and sustainability,
where food brings pleasure.
– To be GREEN
– Sustainability
– Integrity and transparency
– Team work
– Passion and ambition
– Innovation
– Commitment to continuous improvement
– Locally engaged
MISSION, VISION AND VALUES
MISSION AND VISION VALUES
V:We envision a community where
everyone has access to good nutritious
quality food in Barcelona.
Continuous growth in a green eco-friendly
stakeholders´s environment.
Plant based food is a hot topic…
PESTLE
– Inflation and increase of good &
services prices. CPI 6,5% (12/21)
– Decline in the middle class
incomes.
– Energy crisis due to the war
Russia/Ukraine.
– Economic consequences of the
pandemic, slow recovery.
– EU & nationalincentives for
digital entrepreneurship
– Unemployment rate 13,65%
– Barcelona is key tourism &
studentsdestination.
– 30% of the core meat market will
turn into plant based products.
– 430 m€ meat substitutes
– New habits of consume due
to the social and
environmental awareness.
– Body culture : healthy
appearance and fitness
obsession .
– 13 % of spanishs are veggie
– 51% women 1/10 is veggie
– Raise of e-commerce 20/22.
– Fitness lifestyle awareness in
BCN (runners, fitness public
spots , gyms everywhere).
– Raise of consume of meat
substitute products.
– Vegan Fest Catalunya in
terrassa →30000 pax
POLITICAL
ECONOMIC
SOCIAL
– EU ,free market .
– Democratic country with
political and legal
stability→safetyfor
investment.
– Uncertainty due to
separatist movement.
– Raise of ultranationalist.
– Strict tax policy, high tax
burden.
PESTLE (cont.)
-Growth of
Technology
– APPS are Fast and
efficient
-blockchain,
cryptocurrencies,NFT
,Metaverse
-Food industry is
changing:substitutes
to meat are more &
more developed.
-R&D public spending
is very low in spain
-Fast food industry
Mcdo,B KING…changed
their offer: vegan
burgers.
-Use of bicycles,
scooters & electrical
bikes.
-installation of a
bicycle network on
public roads
throughout bcn.
-global warming
-environmental
awareness
-red meat has a bad
reputation because of
all the diseases
related to its
consumption.
-meat industry is
very contaminating.
-Found Next Tech 4B€
-LEY de STARTUPS
-Glovo, Delievroo in the
collimator of Spanish
labor legislation and
Justice.
-delivery drivers suited
Glovo and won the case.
– subsidised permanent
contracts for lower
unemployment
-Ley 14/2013: support for
entrepreneurs and their
Internationalisation
-Real Decreto 3484/2000
hygiene rules for the
processing, distribution
and trade of prepared
foods and for the
ready meals
TECHNOLOGICAL ENVIRONMENT LEGAL
SWOT ANALYSIS
STRENGTHS
OPPORTUNITY
-Fast delivery time.
-Affordable prices.
-variety of categories
covering all different needs
-Partnerships with other
companies to distribute their
orders
-Efficient service
-Consumed by all ages.
-New online shipping trends.
-Exposure of new generations to
technology.
-Growing market.
-The need for a fast service.
– Encourages environmental
sustainability.
-The Green Revolution
WEAKNESS
THREATS
– Still a new company, not
well established.
– Many competitors, it’s a
hard market to penetrate.(red
sea with geants of delivery)
– Electrical vehicles are
sustainable but raise of
energy price is an issue.
– High competition
– Lack of experience
– Possibility of collapse
during rush hour.
– Laws and regulations.
S W
O T
PRODUCT
OVERVIEW
MERCURY
MARS
It’s name has nothing to
do with the liquid metal
Despite being red, Mars is
a cold place
PRODUCT DEMO
Insert your multimedia content here
You can replace the image on
the screen with your own work.
Just delete this one, add yours
and send it to the back
Perfect for new users to
discover our app,4
deliveries per month
included
Only for professional users
and companies
Monthly invoices
For our loyal users
committed with our
GREENGOMUNITY
Unlimited deliveries.
Curious
4,99€
PRO
19,99€
GREENICIOUS
9,99€
OUR SUBSCRIPTION´S PLANS
TRACTION
140.000
Average user servings per deal
12,000
Registered bussinesses
25
Total app downloads If you want to modify this graph, click on it,
follow the link, change the data and replace it
GROWTH UNTIL 2020
2010 2015 2020
https://docs.google.com/spreadsheets/d/1vv_2amDTYTzvuy06E8T58gDUPtivXVsG52yz2xBoTcE/copy
4,498,300,000
Big numbers catch your audience’s attention
Venus has a beautiful
name
CHALLENGE
RESULTS
SOLUTION
CASE STUDY
Despite being red, Mars
is a cold place
Mercury is the closest
planet to the Sun
REVIEWS
VENUS MARS JUPITER
“Venus is the second
planet from the Sun”
“Despite being red,
Mars is a cold place”
“The biggest planet
in the Solar System”
SATURN MERCURY NEPTUNE
“Saturn is the ringed
one”
“It’s the closest
planet to the Sun”
“It’s farthest-known
planet from the Sun”
AWARDS
MERCURY 2020
VENUS 2018
It’s the closest
planet to the Sun
It’s the second planet
from the Sun
MARKET SIZE
10 % 15 %
20 %
25 %
VENUS MARS JUPITER SATURN
TARGET
$50.00
Average spend per customer
GENDER
35 % 65 %
AGE INTERESTS
90 %
50 %
75 %
25 %
75 %
20-35
35-50
https://docs.google.com/spreadsheets/d/1vv_2amDTYTzvuy06E8T58gDUPtivXVsG52yz2xBoTcE/copy
COMPETITORS
GLOVO
JUST EAT
UBER EATS
DELIVEROO
COMPETITORS
1) They offer the similar services of food delivery but we are
SPECIALISTS in delivering VEGGIE food delivery solutions.
2) Glovo and Uber eats are the geants of this industry and
were disruptive in their time but they keep facing justice
scandals and employees legal suits,they also do delivery of
other commodities.
3) We will work on having the shortest delivery time, the
easiest mobile app, lowest delivery fees, widest delivery
area
BUSINESS STRATEGY
Q-COMMERCE
SERVICE
DELIVERY FEES AND
COMMISSIONS
SUBSCRIPTIONS
BUSINESS MODEL
VENUS
Venus is the second
planet from the Sun
MARS
Despite being red, Mars
is a cold place
NEPTUNE
It’s farthest-known
planet from the Sun
Mercury is a small
place
Venus is the second
planet from the Sun
TIMING
DAY 1
DAY 2
DAY 3
DAY 4
DAY 5
Despite being red,
Mars is a cold place
Jupiter is the
biggest planet
Saturn is the ringed
one. It’s a gas giant
● We meet up the team reguly
● provide a steady flow of quality online advertising
● Support from the managers
● Enjoy the work
Leadership Motivation
● Create a community through healthy food

Flat structure benefits:
Easy flip of roles
Empowering employees
Culture of achievement
Promotion of fairness
Increasing personal
fulfillment
Cross pollination
Departments interaction
Leading with empathy

Steady growth:slow but
safe
communication transparency
Embracing ethnic diversity
Gender diversity and
equity
Non HIERARCHICAL CULTURE
Organizational structure
CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, and infographics & images by FreepikTHANKS!
Do you have any questions?
Any of us will be pleased to answer in
GBS cafeteria after the presentation.
http://bit.ly/2Tynxth
http://bit.ly/2TyoMsr
http://bit.ly/2TtBDfr
RESOURCES
Photos: Pinterest ,Slides : slides .
● shorturl.at/ghwU6
● shorturl.at/efsQ2
● shorturl.at/tyFP4
● shorturl.at/cnsDZ
● shorturl.at/vDOP8
● shorturl.at/ewJQ0
● shorturl.at/oCW14

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