Overview:For this assignment, you will prepare a written document which describes the role of marketing research in marketing. Please follow the instructions below and prepare your document. Be sure to save in .doc or .docx format, and to follow APA guidelines. *To view the grading rubric for this discussion, click the name of the discussion, then click “Grading Information”Instructions:In Module 2, we also learned about marketing intelligence and marketing research.
In our assignments this week, you have been focusing on a product that you are famililar with. We will keep working with this product for this assignment.
Returning back to your role as a marketing consulant, your company has asked you to help them better understand marketing intelligence and marketing research.
This is their request: Prepare a brief written document (one page) which provides the following information:
Describe the role of marketing intelligence and marketing research in understanding consumers, competitors, the industry, etc. In other words, is this a necessary part of marketing? What value do these provide for marketers?
What is the difference between primary data and secondary data?
Can you please identify the following to help us understand more about our product, our consumers, and our competitors?
Three (3) sources of primary data
Three (3) sources of secondary data
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more