ASSIGNMENT

Formal Business Report: Gathering Primary and Secondary Intercultural Data US businesses are expanding into foreign markets with manufacturing plants and branch offices. Many Americans, however, have little knowledge of or experience with people from other cultures. To prepare for participation in the global marketplace, you are to collect information for a report focused on an Asian, Latin American, European, or African country where English is not the first/primary language. Your task: Individually, collect information about your target country from electronic databases, the Web, and other sources. Then invite an international student from your target country for an interview. Utilize each other and/or other international students of our TU student body for this assignment. As you conduct primary and secondary research, use Figure 10.26 on page 345 as a guide of topics and questions. Confirm what you learn in your secondary research by talking with your interviewee. When you complete your research, write an 8-10 page formal report for the CEO of your company (make up a name and company). Assume that your company plans to expand its operations abroad. Your report should advise the company’s executives of the social customs, family life, societal attitudes, religious preferences and beliefs, education, and values of the target country. Remember that your company’s interests are business oriented; do not dwell on tourist information. Compile your results and write the report

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