For this assignment, you will be writing an informal business proposal memo.
Your company is interested in venturing into the world of social media as part of a growth strategy. Unfortunately, the decision makers have very limited experience or knowledge in this area. They are particularly interested in the following social media services, among others:
Your boss has asked you to investigate the types and uses of social media that might be appropriate in the workplace. In addition, you are also asked to compare and contrast the services and provide a recommendation that would be suitable to your company’s goals. Specifically, your boss would like you to prepare an informal proposal in the business memo format.
At a minimum, your essay should address the following in the business memo format:
Figure 6.9 Informal versus Formal Proposals
|Audience||Primarily internal but can be external||Primarily external, competitive|
|Length||2-3 pages||8-10 pages|
|Function||Introduce a longer proposal (like a cover letter for a resume) or raise an issue relevant to the immediate audience||Response to an RfP (request for proposal)|
|Format||Includes necessary information:Ability to meet the client’s needRationale for selecting proposalDescription of the intended action and the anticipated resultsCosts involved, including materials, personnel, and resourcesTimeline||Contains more sections than an informal proposal:Transmittal letter that provides context for the proposalPreliminary pages, including title page, table of contents,|
and executive summaryDescription of proposal, including process, cost factors,
deliverables, timeline, personnel involvedAppendix, if warranted
|Tone/writing style||Informal tone; simple language and sentence structure; use of visuals, bullet points, sub-headings, etc.||Formal tone; complete details presented in|
short paragraphs a concluding call to action, visuals,
bullet points, subheadings, etc.
Facebook. (n.d.). Retrieved from https://www.facebook.com/
Google+. (n.d.). Retrieved from https://accounts.google.com/ServiceLogin?service=oz&passive=1209600&continue=https://plus.google.com/?gpsrc%3Dgplp0
LinkedIn. (n.d.). Retrieved from https://www.linkedin.com/
Pinterest. (n.d.). Retrieved from https://www.pinterest.com/
Twitter. (n.d.). Retrieved from https://twitter.com/
|Content||Demonstrates mastery of rhetorical mode and uses it to deliver appropriate, detailed, and pertinent content structured in a logical pattern. Uses transitional devices to achieve coherence throughout the informal proposal in business memo format. Presents advantages, disadvantages, and personal recommendation.||50%|
|Critical Thinking||Demonstrates critical analysis of topic with the use of relevant, insightful, and logical subpoints that presents and supports personal recommendation form an integrated essay argument in support of a central thesis.||30%|
|Format and Presentation||Follows format and presentation requirements for an informal proposal business memo. Demonstrates effective college-level syntax, word choice, correct grammar, and mechanics. Creativity in alignment with the 4 Cs of business writing encouraged.||20%|
Chapter 5 “Patterns of Writing” – Sections “Writing Summary and Response,” “Writing Comparison and Contrast,” and ” Writing Argument/Persuasion”
Chapter 6 “Workplace Formats for Writing”Section II: Grammar Handbook: Part 3: Punctuation Guide: Comma’s, Semicolons and Colons; Part 4: Managing Mechanics and Spelling
Click intellipath for suggestions.
Click intellipath for Student Tips about the intellipath assignment.
Click intellipath for Frequently Asked Questions about the intellipath assignment.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more