This assignment has 3 important steps.

1. Complete the prewriting for the persuasive sales letter:

Prewriting prepares you to write and helps you organize your ideas.

You may print the lesson and jot notes for yourself on the paper, or you may write notes on your own.

You do not have to submit prewriting for any points, but don’t skip this important step!

2. Complete a draft of the persuasive sales letter:

It’s your chance to sell that amazing product or service! Instead of choosing an exercise from the book, you’ll sell your own product or service. Be creative and sell that barking cat toy!

Your letter will contain four paragraphs:

Paragraph 1: get the attention/arouse the interest of your reader. Make this paragrph 5-7 lines in length.

Paragraph 2: describe the product in detail. Make this paragraph 5-7 lines in length.

Paragraph 3: reader benefits. Include a bulleted list of three items as a portion of your paragraph. Make this paragraph 5-7 lines in length.

Paragraph 4: motivate the reader to act. Make this paragraph 2-3 lines in length.

3. Submit your draft of your persuasive sales letter in the discussion forum below:

Below is the sample format for the assignment and tips for completing the Sales letter.

Company NameAddress City, State Zip Phone Number

March 7, 2015 (use the date you will turn in the letter)

Chris Thomas (create the name of a person, title, company name and address) Director of Marketing  Adco Corporation 1987 Carillion Parkway Suite 104 Dayton, OH 45444

Dear Chris Thomas: (use the full name if you don t know the gender of the person. If it s to a woman, use Ms., NOT Mrs. or Miss)

Gain attention, arouse reader interest. Do this by telling a short anecdote or mini-story. Another effective technique states provocative facts and/or statistics. One If you wanted to sell home security systems, for example, you could begin the letter with a sentence that gives statistics on breaking and entering incidents in the reader’s neighborhood. If you wanted to sell a cleaning service, you could tell an anecdote that might begin with “Imagine coming home to a sparkling clean house.” You can also combine stories and statistics. Conclude your paragraph by telling the reader what, exactly, you want to sell. Remember to use “you-attitude.” Avoid phrases like “I have come up with great idea,” or “I have researched for years,” and so forth. Focus on what the reader will received. (Make this paragraph 5-7 lines.)

Develop your assertions about your product or service. Describe the product or service in detail. If you’re selling a cleaning service, state exactly WHAT gets cleaned. State HOW, WHERE, and WHEN. If you’re selling a product, give colors, sizes, dimensions and so forth. (Make this paragraph 5-7 lines.)

Explain the benefits of your product and service. Remember, these are benefits to the reader. Use a bulleted or numbered list to make your points stand out. Make sure you have at least two sentences and then begin your bulleted list. Be sure the items listed are parallel; that is, begin each bullet with the same kind of word with the same structure. (This paragraph should be at least 5-7 lines. Count each bullet or number as a line, so you need at least two sentences above and three bullets above to make five lines.)

· Explain why customer needs the product.

· Explain what product offers.

· Use a bulleted or numbered list or some kind of graphical highlighting to make your points stand out.

Notice on the above bulleted list, each item begins with a verb that is in present tense. Make sure your bullets are also parallel. You don’t have to begin with verbs, but do make sure each bullet begins with the same kind of word.

Make your readers act. This is where you state WHEN and WHAT the reader should do. Offer specific dates and times; tell them how they can contact you. (This paragraph should be 2-3 lines.)

Sincerely, (4 spaces under the Sincerely, enough space to hand write your name.)

Dim Carcrashian (type your name)

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