As consumers we make purchasing decisions every day. maybe without being aware of it, we are constantly comparing perceived value and cost to make these decisions. Sometimes we choose to buy a product from a firm pursuing a cost leadership strategy, sometimes from one pursuing a differentiation strategy. Is that so? Why?please tell the class about one or more products you have purchased whose manufacturer(s) followed a cost leadership strategy and one or more products you have purchased whose manufacturer(s) followed a differentiation strategy. For each product reflect about why the manufacturerâ€™s strategy was successful in capturing you as a purchaser. do you understand some things about the sellerâ€™s approach that you didnâ€™t before? How will your new knowledge impact your future buying decisions? Make sure to use your posts to demonstrate your understanding of the unitâ€™s material by using its vocabulary and applying its theories to your experience. answer with reference.
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