Article Review- ETHNOGRAPHICDiscuss the rationale for this type of research in advertising and how advertisers use it to develop stronger messaging for their brands.Find an article on Ethnographic, the article can be from any professional online business/marketing source. Do not use Wikipedia or other source which is edited by the public – these sources are not appropriate for serious graduate-level work. The article does not have to be from an academic Journal, but it does have to come from a business publication such as Wall Street Journal, BusinessWeek, Money magazine, Advertising Age or any other respected publication.Read the article and then write a one-page summary of the article, written in Microsoft Word using 12-point font, single spacing, and APA format. Be sure to include:Name of the ArticleName of the source and include the Website’s address (URL)Author and Date of the article (must be less than one year old)Approximately 50% of the paper content should be article summaryApproximately 50% of the paper content should be how it applies to this Marketing class
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