Apple Inc. And Samsung Marketing Strategies

Instructions

The report is to be typed, using double-space and 12- point type font with one-inch margins on all sides. Your writing format include citation and reference listing should follow the APA style, which is described in the Publication Manual of American Psychological Association (Sixth Edition, ISBN: 1433805618). You can also find all information about APA style from here: https://owl.english.purdue.edu/owl/resource/560/01/.

find the situation and facts about the case topic, and answer the case questions in your paper report. Keep in mind that you need to cite in your text and list the references for all the information including facts and analysis that you found from other sources.

About 4 citations.  Articles, magazines, websites, newspaper

TOPIC :Who has the last laugh? Samsung vs. Apple in cellphone markets

The two entrepreneurs finally encountered each other as the top players in global cellphone market after less than ten years’ amazing growth but following totally different trajectory. Samsung is the world’s largest information technology company measured by 2012 revenues, and Apple is the world most valuable brand measured by stock value in

2013. Despite of the cooperation in early time and numerous lawsuits in past few years, it seems that the competition between Samsung and Apple will never come to an end.

Understand and evaluate the different strategies that Samsung and Apple have in addressing different country cellphone markets. What strategy do you think Apple should adopt to maintain its leadership and have the last laugh in global cellphone market?

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