a) Compare and contrast how the two companies generate shareholder wealth. b) Using ROA data from the Morningstar reports as a measure of how well a company uses resources to generate wealth, evaluate and compare the two companies’ ROA performances; c) Discuss the limitations of the accounting information used in (b). Do this by applying the discussion in the Appendix of this Guide; d) Discuss how your opinion in (b) is altered by the limitations you identified in
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