Instructions are attached
1100 words
APA format
Criteria Ratings Points
Content 50 to >44.0 pts
The analysis is thorough including
differing viewpoints considered,
analyzed, and reviewed. The essay
is at least 1,000 words in length
(only the Introduction through
Conclusion paragraphs count
towards the word count). Marketing
theory must be evident.
Introduction supports overview of
paper and conclusion summarizes
key points at the end of the paper.
44 to >34.0 pts
Identifies majority of
concepts and
questions are
addressed with
thoughtful analysis.
Meets word count.
34 to >0.0 pts
Identifies some of
concepts and questions
are addressed with
some/minimal analysis.
Does not meet word
0 pts
50 pts
References 20 to >17.0 pts
The reference page contains the
authored sources identified in the
directions. Make sure that your
sources are Marketing focused.
This part of the grading rubric
supports the overall content of your
paper which requires a strong use
of outside references. References
must be properly cited to count.
Reference page and citations must
match 100%.
17 to >13.0 pts
Less than the
assignment number
of authored sources
are used or there
were no Journals
13 to >0.0 pts
The sources used were
not scholarly and/or
were short of the
minimum requirements.
0 pts
20 pts
and current
APA format
& subject
used for
30 to >26.0 pts
Spelling and grammar are correct.
Sentences are complete, clear, and
concise. Paragraphs contain
appropriately varied sentence
structures. Where applicable,
references are cited in current APA
format. Format should include
covering all items identified in the
Written Assignment Requirements.
Subject headers must be used for
organization. No visuals allowed
within the paper itself.
26 to >20.0 pts
Spelling and
grammar have
some errors.
Paragraphs contain
some varied
structures. Where
references are cited
with some current
APA formatting
Reference page
and citations match
20 to >0.0 pts
Spelling and grammar
errors distract from
overall submission.
Sentences are
incomplete or unclear.
Paragraphs are poorly
formed. Where
applicable, references
are minimally or not
cited in current APA
format. There is a
disconnect between the
reference page and
0 pts
30 pts
Total Points: 100
Marketing Paper Grading Rubric | BUSI745_B03_202230
BUSI 745
Marketing Paper: Brand Loyalty Assignment Instructions
You will write 1000 words minimum on brand loyalty. An expert in this field is Frederick Reichheld who has written several books on this topic including The Loyalty Effect or Loyalty Rules. As he stated, “Without trust, there can be no loyalty – and without loyalty, there can be no true growth.” Again, this course has a customer-centric marketing emphasis. Your HBR package has an article by author Reichheld, but you are expected to research and find two other Reichheld sources plus two Marketing Journal articles by any authors to support your write-up on the importance of Loyalty. The premise of the paper will be whether or not brand loyalty is dead OR is it still important to businesses today and why? Integrate a Biblical verse into this paper and include a separate subject header / paragraph for this and how it connects to brand loyalty and being a Christian.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Important: Written Assignment Requirements This Semester
For your papers this semestershould adhere tocurrent APA format…and that includes the following:
· Times New Roman 12 Font
· Double-Spacingwith zero point line spacing (10 point line spacing not allowed).
· One Inch Margins
· Cover Page and Reference Page
· And more…using the current edition of the APA manual as our guide.
In addition, it is expected that the following in yourwriting stylethis semester:
· Use subject headers for all papers – your reader appreciates and expects that level or organization to your work!
You will lose points if you do not do so!
· No visuals in the paper – put in Appendix if absolutely needed. Do not put tables in UNLESS you developed the table yourself.
· Avoid “I” statements – do not talk about yourself, present facts.
· Deliver at least the minimum word count requirement.
· No contractions
· Use the templates as providedstrictly – do not change or delete subject headers.
· No PDF files accepted
· Each new paragraph – the first line of that new paragraph should be indented five spaces – please adopt this practice this semester – a pet peeve of mine is to see papers that do not meet this criteria.
· No extra blank lines between paragraphs – deliver a ‘tight’ paper! It is critical that all students are gradedbased on thesame writing approach.
· If you use anonlinesource, please include in the reference page the exact web link as I do verify all sources.
· Avoid using bullet points and numbered lists- write formally, in full paragraphs and full sentences only.
· No abbreviations – if you are referring to the United States of America, write it out…no ‘US’ – this is not good academic writing.
· Always include a cover page and reference page – you all do this, just a friendly reminder!
· Reference page and in-text citations must match exactly.
· Authored articles must be used to meet your requirement. An authored source is simply one that is associated with a person’s full name.No wikis, blogs, videos, podcasts, dictionaries, encyclopedias qualify as a formal authored source.It is fine to use a web site like the United States Census Bureau – but there is no ‘human’s name’ associated with that work.You may use it, but it will not count as one of the required authored sources you must deliver (as outlined by each assignment’s detail.
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