you will need to read the chapters and watch the videos to incorporate in your memo.There will be
some sections where there is a lot of material that you will need to analyze and synthesize.I would
recommend reading the chapter once through and then go back and re-read it taking notes.Then, I
suggest you think of the key point or two that you want to get across in your memo and provide an
example that incorporates the key point(s) of all the related material.Do not simply define or describe
what the chapters are about.Your memo should be written in such a way that you can demonstrate
your understanding of the material (in assigned chapters and any other material provided on that topic).

AB’s Strategy in China: https://www.cnbc.com/2017/12/07/anheuser-busch-inbev-ceo-on-growth-in-
Video: http://www.bloomberg.com/video/norsk-hydro-cfo-sees-strong-demand-in-u-s-china-
Video: http://www.pbs.org/video/2198495824/
Video: https://www.bloomberg.com/news/videos/2015-08-31/how-cisco-alliance-will-help-apple-s-
Article on Tech Industry: https://techcrunch.com/2017/10/23/global-markets-can-be-a-key-to-startup-
Video on Int’l Market Entry Strategies: https://www.youtube.com/watch?v=lmWFs_lSKBg
Memo #5 – In memo format (format will be provided on D2L), 2 pages or less, provide a short summary
of the following chapters, identify key takeaways from the chapters, and provide a current and relevant
example where this is in play (typically, you will find this in the news. DO NOT PROVIDE AN EXAMPLE
• Ch. 12 – Strategy of International Business
• Ch. 13 – Entering Developed and Emerging Markets
• Ch. 14 – Exporting, Importing, and Countertrade


Global markets can be a key to startup success

Global markets can be a key to startup success

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